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G2E turns 10 November 09, 2010 7:09 AM by Ray Poirier

G2E last yearGlobal Gaming Expo, celebrating its 10th anniversary as G2E, will bring together the gaming industry’s biggest names as companies display their wares and professionals discuss the industry’s status and future.

The gathering begins on Tuesday, Nov. 16, and continues for three days at the Las Vegas Convention Center.

In addition to having access to the various displays of the latest in gaming equipment, the attendees will have the opportunity to attend a number of morning events when some of the most respected business commentators and industry experts will focus their insights on emerging economic trends and perspectives on the future prospects of commercial casinos.

Leading off as keynote speaker will be Geoff Colvin, FORTUNE magazine senior editor-at-large.

Commenting on the keynote speaker, Courtney Muller, senior vice president of Reed Exhibitions, said, "I am thrilled to have such prestigious participants in this year’s keynote events who are sure to offer new insights into the most important issues facing the gaming industry."

Also keynoting the event will be a "Meet the Press" style panel called, "Tribal Crossfire – Native American Leaders Roundtable." The panel will be moderated by Victor Rocha, the owner and editor of Pechanga.net – a leading source of tribal and gaming information on the Internet.

Panelists include: Honorable Leslie Lohse, chairwoman, California Tribal Business Alliance; Kurt Luger, executive director, Great Plains Indian Gaming Association; Sheila Morago, executive director, Arizona Indian Gaming Association; Brian Patterson, president, United South & Eastern Tribes, Inc.; Daniel J. Tucker, chairman, California Nations Indian Gaming Association, and Mark Van Norman, executive director, National Indian Gaming Association.

Of particular interest to gaming executives, young or old, will be the Wednesday panel called, "State of the Industry: Gaming Legends" that has attracted such notables as Burton Cohen, longtime CEO of the Desert Inn Hotel/Casino; Chuck Mathewson, former chairman of International Game Technology; Frank J. Fahrenkopf Jr., president and CEO, American Gaming Association, and Steve Perskie, who was instrumental in developing the industry in New Jersey as head of the Casino Control Commission.

Moderating the panel will be Jon Ralston, columnist for the Las Vegas Sun.

Also being featured at this year's G2E will be non-gaming amenities, once only common on the Las Vegas Strip, but now vital to casinos of all sizes around the world.

In a dedicated exhibition area, food, beverage and entertainment displays will give casino executives the opportunity to examine new products, preview premier entertainment and network with more than 110 exhibitors from non-gaming sectors.

"First-rate entertainment and fine dining are now an essential part of a successful business plan for casinos," said Fahrenkopf in explaining this year’s exhibition expansion.

"Non-gaming revenue on the Las Vegas Strip in fiscal year 2008 accounted for more than 60 percent of total revenue compared to just more than 40 percent 15 years earlier," he said.

Individual exhibitions will include the Ultra Lounge Uniform Fashion Show, sponsored by Cintas; the Fine Wines & Cocktails Ultra Lounge, sponsored by Southern Wine & Spirits, and F&B Coffee House, sponsored by Intazza.

One of the largest food and beverage exhibitions will be presented by Sysco Corporation whose floor space will feature 15 vendors.

As for entertainment, there will be a number of artists performing live in a designated Arena area.

This will be the first G2E event for Courtney Muller following her promotion as the new senior vice president. She has been with Reed Expositions for the past 16 years and has managed a number of Trade Show 200 events.

Making his first appearance as industry vice president and G2E show manager is Tom Loughran, who joined Reed Expositions after a number of years with The Vision Expos.

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