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NFL football gambles on allowing casino ads

April 13, 2012 9:26 AM by Staff & Wire Reports

The NFL will allow teams to accept advertisements for casinos and other state-licensed gambling-related establishments during the next two seasons.

Those ads can appear only in game programs, on local radio broadcasts and in the upper bowl and inner concourses of stadiums.

The league told the 32 clubs on Thursday that the change in policy will allow such advertising on a limited basis from casinos in their markets. After the subject was discussed at last month’s owners meetings, the league reviewed how other sports handle casino advertising, did fan research, analyzed likely impact of recent gambling-related legislative developments and surveyed all 32 franchises.

No employees of the NFL and its teams, including players and coaches, can endorse or appear in any advertisements for any form of gambling.

Previously, teams have been permitted to accept advertising for horse and dog racing tracks, for municipal lotteries and off-track betting organizations, provided they offer no betting schemes based on actual sporting events.

Under Thursday’s change, any entity being advertised can’t have a sports book or accept or promote gambling of actual sporting events other than horse or dog racing.

In the case of facilities with multiple locations, some of which include a sports book or otherwise accept or promote gambling on actual sporting events, the advertisements "must clearly and prominently advertise the locations that do not have a sports book and do not otherwise accept or promote gambling on actual sporting events.

All advertisements must include a responsible gambling message. The advertisers must agree to contribute funds to the league’s gambling education and other related programs.

No naming rights or programming sponsorships can be sold to casinos or gambling-related entities.

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The possibility of the Oakland Raiders moving to Las Vegas inched a bit closer to reality when owner Mark Davis not only pledged to move the Raiders to the city, but put $500 million into the proposed $1.4 billion domed stadium.

Since its opening six months ago, the Harrah’s Atlantic City Waterfront Conference Center has nearly doubled its booked meetings and conventions through 2019 and expects to bring nearly 300,000 conference attendees to Atlantic City. 

More than four million people traveled through McCarran International Airport during March, a 5.5 percent increase over March a year ago. It was the airport’s best March total in eight years. 

​Clark County’s gaming win fell 3.59 percent to $796.69 million during March during the same period a year ago. But the rest of the state did not do any better as the statewide win for March was also 3.04 percent lower at $922.27 million.

Leaders of Connecticut’s two federally recognized Indian tribes have received preliminary assurances from federal officials that gambling agreements with the state would not be jeopardized by the proposed third casino they hope to open.

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