HOT Stories more

Churchill completes acquisition of stake in Saratoga


NFL football gambles on allowing casino ads

April 13, 2012 9:26 AM by Staff & Wire Reports

The NFL will allow teams to accept advertisements for casinos and other state-licensed gambling-related establishments during the next two seasons.

Those ads can appear only in game programs, on local radio broadcasts and in the upper bowl and inner concourses of stadiums.

The league told the 32 clubs on Thursday that the change in policy will allow such advertising on a limited basis from casinos in their markets. After the subject was discussed at last month’s owners meetings, the league reviewed how other sports handle casino advertising, did fan research, analyzed likely impact of recent gambling-related legislative developments and surveyed all 32 franchises.

No employees of the NFL and its teams, including players and coaches, can endorse or appear in any advertisements for any form of gambling.

Previously, teams have been permitted to accept advertising for horse and dog racing tracks, for municipal lotteries and off-track betting organizations, provided they offer no betting schemes based on actual sporting events.

Under Thursday’s change, any entity being advertised can’t have a sports book or accept or promote gambling of actual sporting events other than horse or dog racing.

In the case of facilities with multiple locations, some of which include a sports book or otherwise accept or promote gambling on actual sporting events, the advertisements "must clearly and prominently advertise the locations that do not have a sports book and do not otherwise accept or promote gambling on actual sporting events.

All advertisements must include a responsible gambling message. The advertisers must agree to contribute funds to the league’s gambling education and other related programs.

No naming rights or programming sponsorships can be sold to casinos or gambling-related entities.

Check out our writersCheck out our writers

top stories

FRIDAY FREE BOOKIES BATTLE SELECTION | Check out the free Bookies Battle selection of the day. Today's selection is from Graham Perry at Eldorado Henderson.

Los Angeles nightlife mogul Sam Nazarian who turned the Sahara hotel and casino into the SLS Las Vegas is selling his 10 percent stake in the struggling property to his business partner on the project.

Four of Maryland’s five casinos posted revenue gains of at least 5 percent in September. The figures reveal casino revenues totaled $87.4 million, an increase of $5 million over the same month last year.


Central Division rivals St. Louis Cardinals and Chicago Cubs square off in the opener of the best-of-five NLDS at Busch Stadium in St. Louis where former teammates John Lackey (-106) and Jon Lester (-102) will lock horns in the mound matchup.

Harry Reid, the top Democrat Senate, wants Congress to examine fantasy-sports betting services. Reid’s call for action came after reports that an employee with access to insider information placed bets in the unregulated multi-billion-dollar industry.

  Brian BlessingRace Day Las Vegas Ralph Siraco

GamingToday Race and Sports Futures

           Westgate Superbook  Stratosphere Sports Book  

                Wynn Sports Book  CG Technology

Station Casinos Sports connctionStation Casino Sports Connection

Stratosphere Real Deals for Real People