New partnership for MGM and Pinnacle rewards programsMarch 13, 2014 2:06 PM by Staff & Wire Reports
MGM Resorts International (NYSE:MGM) and Pinnacle Entertainment (NYSE:PNK) today announced a strategic marketing partnership for the companies’ rewards programs – MGM Resorts’ M life and Pinnacle’s mychoice(R). Beginning April 1, select mychoice members will be offered hotel stays, show tickets and other exclusive benefits at MGM Resorts’ properties in Las Vegas. MGM Resorts’ M life members will receive offers for hotel stays, dining and other memorable experiences at Pinnacle’s properties in prominent gaming markets throughout the U.S.
“The size and breadth of MGM Resorts’ Las Vegas portfolio allows us to generously reward our best guests and inspire loyalty through the mychoice Program,” commented Anthony Sanfilippo, Chief Executive Officer of Pinnacle Entertainment. “Our guests can visit luxurious resorts in Las Vegas and receive the extraordinary service they have grown accustomed to while visiting Pinnacle’s portfolio of exceptional gaming and entertainment venues. This is just one of many new mychoice benefits we are offering through the enriched rewards program we are rolling out to all 15 of our properties.”
The relationship complements MGM Resorts’ world-renowned destinations in Las Vegas and Pinnacle’s premier properties in Colorado, Indiana, Iowa, Louisiana, Mississippi, Missouri and Northern Nevada. This marketing relationship allows both companies to strengthen customer loyalty by enhancing rewards and providing access to gaming and entertainment in areas where each company does not have properties today.
Bill Hornbuckle, President and Chief Marketing Officer of MGM Resorts International, said, “M life provides members with special offers, access and unique benefits to MGM Resorts’ unparalleled destinations on the iconic Las Vegas Strip and beyond. With Pinnacle’s commitment to exceptional guest service and its network of properties throughout the U.S., our new alliance is a terrific fit and offers M life members high-quality gaming and entertainment experiences in new markets. We welcome Pinnacle’s mychoice members and look forward to introducing them to the best Las Vegas has to offer.”
For guests seeking more information, visit mlife.com or pinnaclemychoice.com /or connect with MGM Resorts at facebook.com/MlifeRewards; and Pinnacle Entertainment at pnkinc.com.
Contact us at Publisher@GamingToday.com.
Since its opening six months ago, the Harrah’s Atlantic City Waterfront Conference Center has nearly doubled its booked meetings and conventions through 2019 and expects to bring nearly 300,000 conference attendees to Atlantic City.
More than four million people traveled through McCarran International Airport during March, a 5.5 percent increase over March a year ago. It was the airport’s best March total in eight years.
Clark County’s gaming win fell 3.59 percent to $796.69 million during March during the same period a year ago. But the rest of the state did not do any better as the statewide win for March was also 3.04 percent lower at $922.27 million.
Leaders of Connecticut’s two federally recognized Indian tribes have received preliminary assurances from federal officials that gambling agreements with the state would not be jeopardized by the proposed third casino they hope to open.
Massachusetts will collect less gambling tax revenues if two casinos rather than one are allowed to open in its southeastern corner near Rhode Island.
- Talladega is all about Dale Jr.
- Luxor hosts preferred poker player tournament
- Curry's slip could change NBA Finals result
- GamingToday Play Free Video Poker
- NYI 23-year series drought ends in 1st Brooklyn season
- Astros reflecting Houston we have a problem
- Arizona Charlie's has slot deals for 28th anniversary
- An interesting maiden among the Kentucky Derby 20