MGM Resorts International (NYSE:MGM) and Pinnacle Entertainment (NYSE:PNK) today announced a strategic marketing partnership for the companies’ rewards programs – MGM Resorts’ M life and Pinnacle’s mychoice(R). Beginning April 1, select mychoice members will be offered hotel stays, show tickets and other exclusive benefits at MGM Resorts’ properties in Las Vegas. MGM Resorts’ M life members will receive offers for hotel stays, dining and other memorable experiences at Pinnacle’s properties in prominent gaming markets throughout the U.S.
“The size and breadth of MGM Resorts’ Las Vegas portfolio allows us to generously reward our best guests and inspire loyalty through the mychoice Program,” commented Anthony Sanfilippo, Chief Executive Officer of Pinnacle Entertainment. “Our guests can visit luxurious resorts in Las Vegas and receive the extraordinary service they have grown accustomed to while visiting Pinnacle’s portfolio of exceptional gaming and entertainment venues. This is just one of many new mychoice benefits we are offering through the enriched rewards program we are rolling out to all 15 of our properties.”
The relationship complements MGM Resorts’ world-renowned destinations in Las Vegas and Pinnacle’s premier properties in Colorado, Indiana, Iowa, Louisiana, Mississippi, Missouri and Northern Nevada. This marketing relationship allows both companies to strengthen customer loyalty by enhancing rewards and providing access to gaming and entertainment in areas where each company does not have properties today.
Bill Hornbuckle, President and Chief Marketing Officer of MGM Resorts International, said, “M life provides members with special offers, access and unique benefits to MGM Resorts’ unparalleled destinations on the iconic Las Vegas Strip and beyond. With Pinnacle’s commitment to exceptional guest service and its network of properties throughout the U.S., our new alliance is a terrific fit and offers M life members high-quality gaming and entertainment experiences in new markets. We welcome Pinnacle’s mychoice members and look forward to introducing them to the best Las Vegas has to offer.”
For guests seeking more information, visit mlife.com or pinnaclemychoice.com /or connect with MGM Resorts at facebook.com/MlifeRewards; and Pinnacle Entertainment at pnkinc.com.
Contact us at Publisher@GamingToday.com.
Giants made the deal with Boston for right-hander Jake Peavy with one thing in mind – beating the Dodgers. Peavy is having a horrible season at 1-9, but lifetime against LA is an incredible 14-2 with a 2.21 ERA.
Nevada officials say casino revenues shot up more than 14 percent in June thanks to a banner month on the Las Vegas Strip. The state Gaming Control Board reported that Nevada casinos brought in about $907 million in June.
The Los Angeles Lakers have determined Byron Scott is their man. The Lakers offered their head coaching position to Byron Scott on Friday, according to multiple reports.
Ray Rice’s casino clash with his wife in Atlantic City will cost him the first two games of the season. The Baltimore Ravens running back was involved in a domestic dispute with his then-fiancée, Janay Palmer, back in February.
They call him “Beast Mode” but right now the Super Bowl champion Seattle Seahawks have a beast on their hands with RB Marshawn Lynch determined to hold out for more money.
- 20th race in NASCAR season is Brickyard 400
- Angels could mess up A's and Dodgers match
- GamingToday Play Free Video Poker
- I'm betting Colts, Eagles and Saints in pro football
- NFC East figures to be the wildest crapshoot
- A look at my pro football statistics formula
- Follow GamingToday on Twitter
- GamingToday Casino Games and Poker
- Like GamingToday on Facebook