MGM Resorts International (NYSE:MGM) and Pinnacle Entertainment (NYSE:PNK) today announced a strategic marketing partnership for the companies’ rewards programs – MGM Resorts’ M life and Pinnacle’s mychoice(R). Beginning April 1, select mychoice members will be offered hotel stays, show tickets and other exclusive benefits at MGM Resorts’ properties in Las Vegas. MGM Resorts’ M life members will receive offers for hotel stays, dining and other memorable experiences at Pinnacle’s properties in prominent gaming markets throughout the U.S.
“The size and breadth of MGM Resorts’ Las Vegas portfolio allows us to generously reward our best guests and inspire loyalty through the mychoice Program,” commented Anthony Sanfilippo, Chief Executive Officer of Pinnacle Entertainment. “Our guests can visit luxurious resorts in Las Vegas and receive the extraordinary service they have grown accustomed to while visiting Pinnacle’s portfolio of exceptional gaming and entertainment venues. This is just one of many new mychoice benefits we are offering through the enriched rewards program we are rolling out to all 15 of our properties.”
The relationship complements MGM Resorts’ world-renowned destinations in Las Vegas and Pinnacle’s premier properties in Colorado, Indiana, Iowa, Louisiana, Mississippi, Missouri and Northern Nevada. This marketing relationship allows both companies to strengthen customer loyalty by enhancing rewards and providing access to gaming and entertainment in areas where each company does not have properties today.
Bill Hornbuckle, President and Chief Marketing Officer of MGM Resorts International, said, “M life provides members with special offers, access and unique benefits to MGM Resorts’ unparalleled destinations on the iconic Las Vegas Strip and beyond. With Pinnacle’s commitment to exceptional guest service and its network of properties throughout the U.S., our new alliance is a terrific fit and offers M life members high-quality gaming and entertainment experiences in new markets. We welcome Pinnacle’s mychoice members and look forward to introducing them to the best Las Vegas has to offer.”
For guests seeking more information, visit mlife.com or pinnaclemychoice.com /or connect with MGM Resorts at facebook.com/MlifeRewards; and Pinnacle Entertainment at pnkinc.com.
Contact us at Publisher@GamingToday.com.
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