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Shuffle Master announces acquisition of Fire Bet from HopBet

January 16, 2012 8:30 PM by Ray Poirier

Shuffle Master, Inc., has announced that it has acquired Fire Bet, a craps side bet, from HopBet Inc. No financial information relative to the acquisition price was given.

The propriety side bet has some 330 installations in the U.S., the company reported.

"This is truly one of the elite products in table games," said Roger Snow, executive vice president of Shuffle Master.

"You can count on one hand the number of side bets that have ever demonstrated the popularity and longevity that Fire Bet has. This acquisition is a continuation of our strategy to build our intellectual property portfolio," he said.


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Cosmopolitan could be shifting its marketing effortsLAS VEGAS STRIP

Cosmopolitan could be shifting its marketing efforts

Usually when a high profile Las Vegas Strip property sends slot free-play solicitations to locals it is a sign their slot business is running a bit soft. After all, the hold percentages on the Strip are much higher than local casinos and about the only time locals play slots on the Strip is when they are at the property for other reasons, dinner, show or entertaining friends.


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