Seminole CEO James Allen gets lifetime achievement honor

July 18, 2016 3:16 PM


Seminole Gaming CEO and Hard Rock International Chairman James Allen has received the casino marketing lifetime achievement award presented at the Casino Marketing & Technology Conference by Casino Journal magazine and its parent company, BNP Media.

The award was established in 2004 to honor individuals who have made outstanding contributions in the area of casino marketing, promotions and customer service.

Allen, who grew up in the area of Atlantic City, N.J., was presented with a large framed historic photograph of the Atlantic City Boardwalk, in honor of his Lifetime Achievement Award.  Allen launched his gaming industry career in 1979 at Bally’s Park Place in Atlantic City.  He continued at the Hilton Atlantic City, the Trump Organization, Hemmeter Enterprises and Sun International Resorts, before teaming with the Seminole Tribe of Florida in 2001, prior to the openings of the Seminole Hard Rock Hotels & Casinos in Tampa and Hollywood, Fla., two of the most successful casinos in the world.

Allen was named CEO of Seminole Gaming and has led the Tribe’s gaming operation to record results, including a 673 percent increase in gaming revenues.  He also engineered the Tribe’s 2007 purchase of Hard Rock International, the largest purchase of an international company by an Indian tribe in North America.  Hard Rock International revenues have more than doubled under Allen’s leadership.