Parisian Macao attracts over 5B social media impressions since opening
February 20, 2018 3:00 AM
by Robert Mann
In a filing late last week to the Hong Kong Stock Exchange outlining Sands China’s financial performance in 2017, Chairman and CEO Sheldon Adelson said the company’s Parisian Macao casino/resort has attracted more than five billion social media impressions since opening in September 2016.
Adelson said the company’s investment into marketing Macau and Cotai, the Chinese protectorate’s two major gambling districts, as business and leisure tourism destinations continues to pay dividends, and noted the Parisian Macao’s social media program as a key example. He additionally revealed there was a 25 percent increase to 92 million in total visitation to the company’s various Macau properties in 2017.
Adelson said, “Sands China has now invested approximately $13 billion (US) to deliver on our promise to help Macau in its economic diversification and its continued evolution into the world’s leading business and leisure tourism destination.”
A social media impression, in the context of online advertising, is generally defined as taking place when an ad is fetched from its source, and is countable. Whether the ad is clicked is not taken into account. Each time an ad is fetched, it is counted as one impression.