Macau’s resort industry should aim for non-gaming attractions
May 19, 2018 8:45 AM
by Robert Mann
Macau’s integrated resort industry should emulate Las Vegas by aiming for non-gaming attractions to contribute 40 percent of all revenue, according to the Director of the Macao Government Tourism Office (MGTO), Maria Helena Senna de Fernandes.
She spoke earlier this week at a panel discussion at G2E Asia. Other panelist included Sands China President and executive director Wilfred Wong and Wynn Resorts non-executive Chairman Allan Zeman.
“Whatever the mix is going forward there has to be a balance for the operators and I don’t think Macau can reasonably expect to reach 60 percent like Las Vegas, but I think 40 percent non-gaming is the goal in the mid-term,” the MGTO Director said.
The contribution of non-gaming revenue has gradually climbed in recent years, but is far below the 40 percent target. Non-gaming revenue in 2017 was around 12 percent.
Wong said he too was confident that Macau was headed in the right direction in broadening its non-gaming attractions.