888 Holdings launches sports betting mobile gaming platform in N.J.
September 11, 2018 9:26 AM
by Robert Mann
888 Holdings, the Gibraltar-based online gaming company, has now launched its 888 sports betting mobile gaming platform in New Jersey, saying it plans to expand to other states as sport betting become legal.
The move it part of the trend to integrate sports betting into pre-existing online poker and casino-game platforms, where legal, allowing players to participate using a single login and bankroll.
The company says it’s using technology provided by Kambi Group, a Malta-based B2B provider of sports betting services. Kambi services generally include a software platform with front-end user interface, odds compiling, customer intelligence and risk management.
Kambi is also the tech provider for DraftKings Sportsbook’s mobile and web platforms and for PlaySugarHouse, both currently up and running in the Garden State.
888 has already been operating in New Jersey through its online gaming relationship with Caesars Entertainment.
“The launch of 888sport.com in New Jersey is a major milestone for the company in our ongoing expansion across the regulated U.S. online gaming market,” said Chief Executive Itai Frieberger. “We now have our sport, casino and poker products all operational in the U.S. and are continually developing our proposition, brands and technology to ensure that the group remains exceptionally well positioned to capture the potentially significant future growth opportunities as new regulation allows.”