Boyd program

July 06, 2010 7:05 AM


Boyd Gaming Corporation (BYD) last week announced it is launching an enhanced, multi-property player loyalty program under the nationwide brand "B Connected."

The B Connected brand is replacing the "Club Coast" name previously used in Las Vegas at Gold Coast, Suncoast, Sam’s Town and The Orleans.

Customers of these properties will keep all earned benefits and club points they’ve previously earned under the program. In addition, all members will enjoy new enhancements to the B Connected club:

• Members will now have six months to qualify for a promotion to "Sapphire" or "Emerald" level, up from three months under Club Coast;

• Reel slot machine players will receive double credit toward their card score, used to determine a promotion to Sapphire or Emerald level. Table games players will receive accelerated credits as well;

• Members will enjoy several additional new benefits, including priority slot service, advance purchase of show tickets and special gifts upon achieving Sapphire and Emerald level.

"Given the nationwide popularity of our player loyalty program, we’re excited to unite our properties under the B Connected brand," said Paul Chakmak, executive vice president and chief operating officer of Boyd Gaming. "With a single brand and more consistent rules, customers will find it easier than ever to reap the benefits of the B Connected program."

B Connected membership is free and available at 13 Boyd Gaming properties: Gold Coast, The Orleans, Sam’s Town, Suncoast, California, Fremont and Main Street Station in Las Vegas; Blue Chip in Michigan City, Indiana; Par-A-Dice in East Peoria, Illinois; Sam’s Town in Tunica, Mississippi; Treasure Chest in Kenner, Louisiana; Delta Downs in Vinton, Louisiana; and Sam’s Town in Shreveport, Louisiana.

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