No Account Casinos: What are they and why are they becoming so popular?
July 14, 2018 8:12 AM
by David Cash
When you think about game changing innovations in the online casino industry, you most likely think about casinos introducing VR games, slots featuring top of the line graphics and movie-like cut scenes, or jackpot games with record breaking payouts.
However, the biggest and most significant innovation that the online casino industry has seen in the past couple of years has nothing to do with the games themselves. It is all about simplifying the player’s experience, making it easier and safer than ever for players to make a deposit, play and withdraw their funds than ever before.
How exactly? By getting rid of the need to register and verify your account. While it may seem like an insignificant improvement at first glance, it is actually a massive shift that shakes up the way things have been done for decades, significantly improving the players experience by allowing them to effortlessly deposit and withdraw their funds directly to their bank within minutes of their request.
Thanks to this innovation and the player’s favorable reaction to this new system, online casinos like Ninja Casino – a relatively new player in the industry that led the “no account” siege – have managed to grow exponentially and become some of the most popular casinos online at the moment.
An Outdated System
In order to register with an online casino, you are generally required you to go through a registration and verification process, the last of which is particularly inconvenient and compromising.
The registration process usually involves the need for you to provide all sorts of personal information such as your name, phone number, address and email, the latter needing to be verified before your account can be used.
Once you have registered you will be able to make a deposit and begin to play. However, before you can receive a withdrawal, you will usually be asked to verify the identity of your account. This process involves sending the casino personal documents like your ID, a utility bill, a credit card statement, and/or scanned copies of the card you used to deposit, before your funds can be released.
This practice has been long derided by casino players, many of which not only would like to remain fully anonymous, but that also have serious concerns about sending such sensitive information to a gaming company. While most casinos have processes in place to prevent a breach in information, it is not unprecedented for a client’s personal information to get compromised.
In an age where people are more and more guarded with what information they share online, the “Account Verification” model has proven to be a real wrench for most casino players. While there is the inconvenience factor of having to scan and send this paperwork to begin with, the thought of what could be done if this information reaches the wrong hands is enough to discourage many towards playing in the first place.
Changing the paradigm
The increasing popularity of “No Account Casinos” is perhaps the biggest indication of just how much players dislike the need to share their personal information. But that is not the entire story behind their success.
No Account Casinos prove that players are looking for a “Plug and Play” solution for their casino gaming needs. No Account Casinos biggest selling point to players has been the fact that they can deposit within a few clicks, for free, and directly from their bank – eschewing any 3rd party intermediary such as Neteller, PayPal or Skrill. It can literally take players a couple of minutes to start playing for the first time. But more importantly, they can also withdraw the same way and just as easy.
While the need of skipping the registration certainly makes the process faster, not being able to deposit within minutes has hardly ever been players’ biggest concern. Withdrawals, however, have historically been a painful and slow process in most cases. Not only is it when withdrawing that most casinos ask for your documentation to verify your account – a process that will easily add another 24-48 hours before your withdrawal is processed -, but once you are verified most casinos will still require at least 24-72 hours to process your order.
Since No Account Casinos don’t have to verify your identity and most of them can process cash outs directly to your bank account, they usually will take only a few hours to transfer the funds directly to your bank. Ninja Casino has taken this to the extreme by promising cash outs within 5 minutes of the time you place your request, a policy which has seen them rise to one of the most popular casinos in the Nordic market.
How do No Account Casinos Work?
When hearing about No Account Casinos, most old school online casino players have proven to be somewhat confused – if intrigued – about how it can possibly work. I’d be lying if I said I figured it out intuitively myself, particularly how it would be possible to keep a balance for the next gaming session.
Turns out everything is actually a lot simpler than you would imagine, thanks to a brilliant innovation in technology which uses a player’s BankID as an identifier. Not only does this add an extra layer of security to the entire process, as the player must log into his own bank account in order to play, but it also dispenses the need to provide any personal information to the casino itself.
To play, you simply log into your bank account and transfer funds directly from your bank, a process that will take a couple minutes at most. Once the transfer is complete you can immediately start to play your favorite games.
Conveniently, you don’t necessarily have to withdraw your winnings after every single session or spend their balance all at once, as you are given the option to pause the session at any time and have your balance saved until next time. When you are ready to resume your play, simply verify your identity by logging into your bank and your funds will be waiting for you.
Players who want to cash out their winnings can do so whenever they want to, and the funds will be arriving in their bank account within a few hours at most – some services within minutes. No additional information is needed for a cash out.
The gaming experience is intended to be as simple and enjoyable as possible. With no need for registration before gaming can initiate, no username or password to be remembered and immediate withdrawals available within a few clicks, it is no wonder that No Account Casinos are becoming the online casino industry’s next big thing.
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