A social MGM Resorts International loyalty program, M life
July 31, 2012 3:08 AM
by H. Scot Krause
ResSocial media and networking is becoming the norm – a way of life! Gamblers can take advantage.
MGM Resorts International’s premier loyalty program, M life (www.mlife.com) has two new relationships to help personalize the way it rewards members for the use of mobile technology and social networking. M life is working with Visa Inc., and Topguest, a product of Switchfly, Inc., that enables loyalty programs to reward members for sharing on social networks.
With Visa’s real-time messaging technology, M life Mobile Offers provides personalized offers from MGM Resorts’ destinations in Las Vegas for Visa account holders who opt into the program. Visa account holders may visit the website and enroll their eligible account and mobile phone number.
Once in, members may receive offers to enhance their Las Vegas experience via SMS text to their mobile phones. Other MGM gaming destinations across the U.S. will be added over the coming year.
Through a relationship with Topguest, a product of Switchfly, Inc., M life now rewards members for sharing their MGM Resorts’ adventures via popular social networks.
Members who link their social media accounts will receive 500 M life Tier Credits when they virtually check in with Facebook Places or Foursquare, post a location-tagged tweet to Twitter, or share an Instagram photo from participating MGM Resorts’ venues on the Las Vegas Strip, in Biloxi or Tunica, Miss., or Detroit, Mich.
Players in that system can earn 500 Tier Credits per resort per day. In Las Vegas, you can earn up to 6,000 credits if you visit all 12 participating properties in a day and advance more quickly to the next Tier Level.
B Connected Social allows its players to be rewarded for the service Online, via B Connected Mobile, or sharing offers and events on favored social networks. Earn B Connected Social Points, unlock badges, and compete with other B Connected Social members.
Social Points can be used to enter valuable prize giveaways. Players get 50 B Connected Social points just for joining!
Senior Wednesdays returns in August for players over age 50. Check out $30,000 in free slot tournaments (first entry free) and half point dining from 6 a.m. to 6 p.m. at select restaurants. Swipe in at a kiosk to also earn 10 Boarding Pass bonus points for every dollar played on slots and 6 for $1 on video poker.
Celebrate “National Root Beer Float Day” on Monday, Aug. 6 at the Casino & Brewery behind Bally’s on Koval Lane. Enjoy a homemade root beer float for only $2!
Bill’s Gambling Hall
Other good deals to be had are a late night “Steak and Eggs Special” for $6.99 found at the famed gambling spot on the Strip adjacent to the Flamingo and across from Bally’s. The deal is available from 11 p.m. to 6 a.m. every day.
Main Street Station
Triple 7 Restaurant Brewery has Happy Hour every Monday thru Friday from 3 to 6 p.m. featuring $2 house wines, well drinks and microbrews and $4.99 appetizers.