Keep track of your player cards with Reward View
September 24, 2013 3:00 AM
by H. Scot Krause
If you’re like many slots or table game players, you have probably signed up for at least two (and probably more, like four or five or maybe even more) casino loyalty programs (slot card clubs).
Now your mailbox is full of mailers and your inbox is stocked with email offers. So how do you keep track and make sure you’re not missing out on the valuable ones?
Casinos offer over $30 billion in rewards every year but many players fail to collect on them simply because they can’t keep up with all the clutter or have a good way of managing their offers.
Jeff Jordan, president and founder of Reward View, found that keeping track of all the offers and expirations, point levels and status at all those clubs can be a part-time job! Realizing if it was frustrating for him it was likely frustrating for many others as well, he set out to create a solution. His answer – RewardView.com, a website that makes it easy to keep track of all your points and offers in one easy location.
Simply register your club cards on the website and it gathers all the info for you. You can then log in at any time and review all the offers that are available.
For security purposes the site uses extensive firewalls in place to prevent unauthorized access. In the terms and conditions with the player, they agree to not sell a member’s individual data but reserve the right to sell aggregated data to third parties. In the future, these third parties may be interested in delivering advertising messages, special offers, and communications to members on the site.
When a player signs up with Reward View, they agree to the terms and conditions and provide them their account credentials. As a member you are granting Reward View the right to act on your behalf to access your account to gather your member’s data. It is important to note that access is “read only.”
They don’t alter, change, or modify any data on the casino’s site for the member, nor do they process any transactions on behalf of the player with their casino loyalty account.
By aggregating their accounts, members can use the site to compare and contrast the rewards they are receiving from various loyalty programs. Research has revealed that the average gambler has, on average, four loyalty accounts. Managing these accounts and all the marketing collateral that is sent to them can be quite a chore.
This service makes it easier to manage these accounts in a more engaging and thought provoking way and helps prevent you from missing out on an overlooked offer or promotion.
Most major slot clubs are currently onboard already, including Station, Boyd, Argosy, Mlife, Total Rewards, Cannery, Silverton, Treasure Island, Star Awards, Fan Club, Grazie, A Play; and more are available during enrollment. To date they support an estimated 20 casino reward programs that cover an estimated 150 casinos throughout the country. With regional casino groups you will see all locations for that club as well.
Reward View also has comparison information or “rewardology” as they call it, which helps players understand point values, and offers players news, information and advice via Facebook, Twitter, LinkedIn and soon to be added blog pages.
Future plans include more social interaction, where players can rate or even share their favorite offers and play in fun free tournaments, and mobile apps to access the info on your phone or tablet.
The site also plans to provide its members with additional special offers beyond the current club offerings to add even more value. Sign up and learn about the free service at rewardview.com.
H. Scot Krause is a gaming industry analyst, researcher and journalist. He is a former entertainment director and 18-year resident of Las Vegas. Questions or comments for Scot may be addressed to: ScotKrause@GamingToday.com.