Poker expansion to the East came from big names
September 01, 2015 3:00 AM
by Robert Turner
In the 80s poker had become primarily a West Coast phenomenon, but thanks to poker pioneers like Steve Wynn, Jack Binion, Lyle Berman, George Hardie and even Donald Trump, poker would expand across the United States in the 90s.
I became casino marketing director of the Bicycle Casino in 1991. Knowing I was from Alabama, the Bicycle’s founder George Hardie sent me to Tunica, Mississippi, to scout the area for a large poker casino he planned to develop there.
As I looked out at the cotton fields and the raging Mississippi river, I remember looking forward to running a poker room in the south; it would be going back home. I had hosted many games in that area for years and finally would have a chance to offer the players a legal and safe environment to play where they would not have to worry about law enforcement or hijackers.
Hardie had options on land around Robinson and the Tunica area, which would later be sold to Lyle Berman to build the Grand Casino. Berman is one of the best Omaha players in the world. He would visit the Bicycle Casino to play in the Diamond Jim Brady Tournament and became good friends with Hardie, who had an ambition to build the largest poker room in the world in Mississippi and purchased a piece of property called Buck Lake not far from Tunica.
Hardie had lobbied to have the nearest casino to Memphis, Tennessee. He would later sell that property to Berman, who built the Grand Casino in Tunica in 1996, which helped establish poker in Mississippi. Jack Binion also purchased land to build the Horseshoe Casino, which opened the previous year. Poker had finally arrived in the South.
Ken Lambert Jr., regional director of operations for Heartland Poker Tour, recalls opening day of Jack Binion’s Horseshoe Casino in Tunica where he was director of poker operations, “We finally opened in February of 1995 to long lines of excited players. The lines extended hundreds of feet. It was a cold day, so to warm as many of the guests as he could, Jack emptied out his gift shop, handing out any type of cold apparel that was on hand.”
Lambert continues, “I had 10 poker tables opened and ready to go as players rushed to the room to be the first to play a hand in Tunica at Jack Binion’s Horseshoe. Not long after opening, the room expanded to 12 tables and the rest is history. We had the biggest players in the world come play. The new dealers were dealing games they had only heard about, $4,000/$8,000 limit Hold’em and the Pot-Limit Omaha had a $75,000 max bet.”
When the poker explosion happened in the 1980s and 1990s, I felt like Forrest Gump. I was often there to see the landmark events in poker history and established a record myself. I became the first player to have four consecutive cashes in the WSOP Main Event in 1991, 1992, 1993 and 1994. My highest finish was 6th in 1994. Ronnie Bardah set a new record in 2014 with five consecutive cashes in the Main Event.
On the East Coast, poker was also having its own boom. In Nolan Dalla’s article “The Early Years of the Atlantic City Poker Scene,” he says, “The epicenter of the East Coast poker universe instantly became the Trump Taj Mahal, which opened the sparkling 50-table room in the Summer of 1993.”
Poker Hall of Famer Jack McClelland was hired by Donald Trump in 1996 as poker tournament director to establish a major poker tournament on the East Coast. Trump created the United States Poker Championship tournament, which was a prestigious stop on the professional poker circuit for years and was televised on ESPN. McClelland says of Trump that he was a no-nonsense, get-it-done right kind of guy. He really enjoyed working for him.
Foxwoods would open their poker room in 1995. I remember going to the opening of all these new poker rooms in the South and on the East Coast. Poker now had a showcase across the United States. This developed thousands of new poker players. Poker had arrived as a must-have amenity in casinos to reach out to a new demographic of gamblers.
The 90s was a great decade for me personally as I found success both in casino boardrooms and on the felt. In part 2, I will discuss the poker boom in Las Vegas. Steve Wynn with the help of Bobby Baldwin as his president opened Bellagio, which would be a game changer in the history of poker.
Robert Turner is a legendary poker player and billiard marketing expert, best known for inventing the game of Omaha poker and introducing it to Nevada in 1982 and to California in 1986. In the year 2000, he created World Team Poker, the first professional league for poker. He has over 30 years experience in the gaming industry and is co-founder of Crown Digital Games. Follow Robert on Twitter: @thechipburner. Email: firstname.lastname@example.org. Edited by Steve Schwab (email@example.com)