NBC Sports Group reaches new deal with Poker Central

NBC Sports Group reaches new deal with Poker Central

April 03, 2017 10:24 AM
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NBC Sports Group has reached a new deal with Poker Central to present Poker Central programming across its TV and digital platforms, according to Variety, the Los Angeles-based show business publication.

Poker Central programming will debut on NBCSN (formerly called NBC Sports Network) on Monday nights with the Super High Roller Bowl, to be contested in Las Vegas May 28-31. Additionally, NBCSports.com and the NBC Sports app for mobile devices, tablets, and connected TVs will provide streaming coverage for Poker Central content.

Variety notes that poker has been a reliable draw on TV for ESPN, which has broadcast World Series of Poker events since the late ’80s.

Gary Quinn, VP of programming, NBC Sports Group, said in a statement, “Partnering with Poker Central allows us to continue to deliver high-quality programming, while creating a destination for both existing and new poker fans alike,”

Poker Central, in late 2016, terminated its own linear network after garnering only limited distribution.

The 2017 edition of Poker Central’s Super High Roller Bowl is billed as the game’s biggest buy-in poker tournament at $300,000 per player. Players compete for a share of the $16.8 million purse, with $6 million for the winner.