Win Cards has a strategy to win over young gamblers
September 30, 2014 3:01 AM
by Ted Gottlieb
Introducing new players to the live table games has taken on a new urgency.
The base of older players has not been replenished by younger people, and the pool of table games players has been reduced. What can be done to reverse the downward spiral of live table games?
One tried-and-true method that has yielded positive results is the Win Cards program. These are handy plastic cards with a dial designed to assist casino operators in reducing the “intimidation factor” that prevents many new players from giving the games a try. They work to quickly and easily show beginners the basics of how to play Blackjack, Craps and Roulette.
“I never would have played if it were not for the win cards,” is a frequent comment by our customers in casinos that offer an effective casino marketing program.
Now in its 28th year, the Program has proven to be an efficient and cost-effective method with which a casino can “turn tourists into players.” They have been utilized in over 200 casinos, cruise ships, riverboats and tribal casinos.
Attesting to their universal nature and ability to work in casinos large and small, the program has recently been introduced at casinos in many diverse locations. These include New York-New York in Las Vegas; The El San Juan and the Condado Plaza in Puerto Rico; the Sky City Casino in New Mexico and the entire fleet of the Pullmantur Cruise Lines in Spain. Win Cards are now available in English, Spanish, French and Portuguese.
If table games are to have a profitable future, the industry needs new players. Simple as that. As you already know, there are two basic ways of marketing the casino and its offerings.
• Know what the customers want and provide these products, services and amenities to them. High-end restaurants and top-tier nightclubs and entertainment have been successful marketing tools, but the core business of a casino is gambling.
Compared to the many millions of dollars invested in ancillary attractions, an investment in Win Cards, a simple and effective tool for teaching players the basics of table games and ending the “intimidation” factor, is certainly worth a try by all casinos.
Compared to other investments, it is piddling and well may become (as it has for many casinos) one of the most effective marketing tools in the entire arsenal.
• Sell your products and services to your customers. Passive doesn’t cut it. If casino customers are not participating in table games, it is the casino’s responsibility to make these games more attractive and accessible to new players.
An aggressive, hands-on strategy for getting more people to play live table games is essential for traffic, revenue and profits. All the tools that assist in this process like this Program, should be utilized to address this critical issue.
By offering the WIN CARDS Program, you immediately partner with an established and effective brand that’s helped players learn table games since 1986.
If your casino has yet to try it out, you have everything to gain.
The Win Cards will again be on exhibit at G2E. Our booth number is 3235.
Or check out our website at wincards.com.
Contact us at Publisher@GamingToday.com.