Saddle West places customer need first

November 10, 2015 3:00 AM
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Saddle West places customer need first owner Ed SherEd Sher is a casino owner who actually takes phone calls directly from customers that may be running into a problem. Most of his calls praise him.

Sher runs Saddle West in Pahrump, roughly a 45-minute trip from Las Vegas where the action is more laidback and customers are always top priority.

“I love my casino in Pahrump,” said Sher, whose first venture into the industry came at both the Colorado Belle and Edgewater sites in Laughlin. “We have great people in Pahrump and they deserve the best in customer service.”

Saddle West has 150 rooms and employs several hundred on staff. Sports betting is done through William Hill, but what SW is best known for is the slots – among the loosest in the state of Nevada.

“We take pride in that along with knowing our casino and hotel rooms are immaculate,” Sher said. “Our food is the best and I always stress to our employees that the customer comes first. Our guests are the most valuable thing.”

Sher has owned Saddle West close to five years and it was his choice to focus on Pahrump. Sher met with casino moguls Tony Marnell and the late Burton Cohen to make sure he could secure Saddle West, which had ties to MGM.

“I wanted to have a casino in Pahrump that the people there could be proud of,” Sher said. “We have made a lot of progress, especially this year over last. I run a hands-on business. It’s not about ego, but we go.”

Over the hump to Pahrump without bumps is not a bad deal.

Mark Mayer has over 35 years covering sports events and is the sports editor at GT. Twitter: @MarkMayerGT Email: MarkMayer@GamingToday.com

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