Probability Jones, a boutique creative partnership focused on the development of innovative formats for the gaming industry, has announced the licencing of four of its formats to Betsson Group through NYX Interactive’s OGS platform.
Gaming Today contributor David Newstead, Partner and Co-founder of Probability Jones said, “I am delighted that our first four game releases have won the approval of both one of Scandinavia’s largest casino operators and one of the world’s leading independent e-gaming platforms. Probability Jones is proud to be associated with these two brands and looks forward to bringing its original formats to a wider audience of players hungry for truly fresh new gaming entertainment.”
Laszlo Keczer, Head of Central Gaming at Betsson Group, commented “Adding new innovative games content is core to Betsson Group, and in Probability Jones we have found an imaginative new company that has created some genuinely unique and exciting new formats. Better yet, the integration of Probability Jones’ games on NYX OGS has provided us with a perfect solution to connect our loyal players to this compelling new content.”
David Flynn, CEO of NYX Interactive added, “Connecting our clients’ players to the very best new content is absolutely key to the on-going success of NYX OGS, and I am thrilled that we have been able to build on this ambition by adding Probability Jones’ products to the portfolio of games we deliver to Betsson Group.”
The four new games – Blackjack Players’ Choice, Six Shooter, Sharp Shooter and Odd One In – are to be released on Betsson.com and its B2B partners in Q4 2013.
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