GameCo making waves at G2E with video game gambling

October 04, 2016 3:00 AM


Global Gaming Expo 2016 (also known as G2E) wrapped up its annual event at the Sands Expo and Convention Center last week. G2E is the world’s premier event for the casino gaming industry.

The annual event showcases the latest developments in gaming technology and features keynote addresses by high-profile leaders from within and outside of the gaming industry.

After SB-9 passed into legislation more than a year ago (the gaming regulation allowing skill-based slots) we are finally seeing it come to fruition for the first time. An emerging company called GameCo is leading the way.

GameCo, Inc. has created the world’s first skill-based video game gambling machines and will debut its product on casino floors by fall of this year at Caesars properties in Atlantic City, which include Caesars, Harrah’s Resort and Bally’s Wild Wild West. The premier game, titled “Danger Arena,” is a first-person action video game in which player skill determines the payout.

Much like a video game teens and millennials are playing at home, Danger Arena features a controller rather than slot handles or buttons to push and operates in a similar fashion to the home games. A tutorial takes the player through the set-up, confirms the controller is in working order and explains the game objectives – in this case, “kill the Bots!”

A paytable for killing a certain number of Bots (robots) is posted on the game panel overhead. Players (or should we say “gamers?”) can select the denomination they wish to play. In the floor models we saw, they were from 50 cents to $20 per bet per game.

GameCo’s vision is to create a VIP destination for the next generation of casino customers – “the video game casino,” combining the entertainment, engagement, and excitement of video games, eSports, and gambling.

GameCo’s proprietary VGM (Video Gaming Machine) is an arcade-style video game cabinet and controller. Each VGM features a single-player game, generally set for 45-90 seconds to play, adapted from top console, pc, and mobile developers.

Caesars will feature 21 gaming positions in high traffic, prominent locations in all three properties, with three triple-unit carousels at Caesars, two at Harrah’s Resort and two at Bally’s Wild Wild West. With this launch, GameCo is expected to deliver the world’s first introduction to skill-based video game gambling when the games hit casino floors.

GameCo committed to New Jersey as the first market to launch its VGM, and plans to be in a number of additional gaming jurisdictions, including Las Vegas, within the next six months. Their aggressive plan is to introduce a new game monthly in 2017.

If you’re a “regular” slot player, you won’t be disappointed by the new games hitting the casino floors now or within the New Year. This year’s show featured hundreds of new slot games, many are theme-based on various old or new television shows, comic books, movies or musical groups and celebrities.

Next week in “Part 2” we will look at the latest offerings and some new exciting games coming out from Aristocrat, Aruze, Ainsworth, Everi, IGT, Konami and Scientific Games. Stay tuned!