IGT to develop lottery products based on reality show Shark Tank
December 08, 2016 9:23 AM
by Robert Mann
International Game Technology (IGT), through a subsidiary, has entered into a multi-year licensing deal with Sony Pictures Television to develop and distribute lottery products based on the popular reality show Shark Tank.
IGT, in the deal, exclusive to the United States, now has the rights to distribute instant scratch games, pull-tab games, traditional online games, instant online games, monitor games, interactive games, and mobile games using the Shark Tank brand.
The show, an Emmy Award winner, allows budding entrepreneurs to bring their dreams to fruition. They present their ideas to the sharks in the tank – five titans of industry who made their own dreams a reality and turned their ideas into lucrative empires.