by GT Staff |
Casinos around the country are actively seeking ways to drive new business, cut costs and add to the customer’s entertainment value.
"The truth of the matter is that we have to create an entire new market of people who are interested in playing in our casinos," said Mike Jones, director of operations at the Mont-Bleu Resort & Casino in Lake Tahoe, Nevada. "The days of frivolous spending are behind us and we have to address the new consumer attitude of conservative spending."
A new emphasis on promoting the casino and its live games has prompted many major casino properties to enlist the WIN CARDS Program to assist their efforts in attracting, developing and enticing people to their live table games.
"For us, the WIN CARDS Program is ‘square one’ in our efforts to rebuild the live table games player base," Jones said. "The WIN CARDS Program allows us to move from passive to ‘pro-active’ in making our table games more accessible to new players."
Jones added that WIN CARDS have prompted customers to try their table games, when many of them previously never learned how to play a live game.
The design of the WIN CARDS Tri-pack, featuring handy plastic dial cards with simplified instructions for blackjack, craps and roulette naturally lends itself to assisting the casino’s efforts in acclimating new players to these games.
At the Luxor, sales of WIN CARDS have recently increased dramatically with the introduction of additional signs and promotion of their $30 for $20 plus a free set of WIN CARDS deal And it was reported that "it’s like these people were never asked to play before."
"There seems to be a ‘sub-culture’ of casino visitors that simply do not play table games. These customers, who are not ‘pre-disposed’ to play on the live games have really responded to the enticing nature of the WIN CARDS Program."
Providing $30 in casino chips and a set of WIN CARDS for only $20 seems to be just the proper incentive to get those sitting on the fence involved.
The whole point is that these WIN CARDS increase a person’s affinity for the table games and the objective of the promotion is to get these card sets into the hands of people that are interested, or might be interested, in learning and playing the casino’s live table games.
WIN CARDS are not a new novelty; they’ve been around for years. In Nevada, the Excalibur, Circus Circus and the Four Queens have all been using the WIN CARDS Program to help them attract, develop and entice new table games players for over 10 years!
Now in its 23rd year, the WIN CARDS Program is the one and only marketing program for casinos to use in introducing new players to the live games. Over 10 million of these card sets have been distributed in over 175 casinos, cruise ships, riverboats and tribal casinos worldwide.
For more information on how to arrange a 90-day trial at your casino, please contact Gaming International, Inc. at (775) 588-4222, or visit their websites: wincards.com (for consumers) or wincards.com/casinoexec (casino operators site).
WIN CARDS will be on exhibition, once again, at this year’s G2E.