New hotel towers set to open in Las Vegas

Dec 26, 2009 7:43 PM



Two more casino resorts are preparing to open new hotel towers, less than two weeks after the debut of the 4,000-room Aria casino-hotel on the Las Vegas Strip. The 1,201-room PH Tower at the Planet Hollywood Resort and the 374-room HRH Tower at the Hard Rock Hotel are set to open Monday, with executives at the properties saying both will seek well-heeled guests. The 52-story tower on Las Vegas Boulevard is a joint venture between Planet Hollywood Resort and Florida-based time share company Westgate.

About 200 units are being sold as time shares, with the rest being used for hotel rooms marketed at $229 midweek and $349 on weekends. The tower will have 330 rooms, growing to 500 rooms by New Year's Eve. Several time-share owners took advantage of a soft opening to move in a week ago. The new tower brings Planet Hollywood Resort's room count to 3,697 rooms.

Hard Rock Hotel chief Randy Kwasniewski said the all-suite HRH tower on Harmon Avenue is part of a $750 million expansion aimed at attracting customers looking for a "boutique experience" different from the 450-room Paradise Tower, which opened in July. "It has all the amenities necessary," Kwasniewski said of the HRH rooms, including seven penthouse suites and eight spa villas. "It is a bit of a different design for that customer."

Kwasniewski added that all-suites tower is designed for high rollers and older (aka richer) guests who usually stay at the Wynn or Bellagio. It will feature its own entrance and Nirvana- and Sex Pistols-themed suites compete with private pools.

Then there’s the dominatrix-themed suite in which a hologram of two nearly naked women kissing is projected onto the master bed. The suite will also have a room with whips and chains.

The Planet Hollywood tower is much larger with 1,201 rooms, and is part of a timeshare project put together by Planet Hollywood and Westgate, a Florida company that specializes in time shares.

The rooms are opening in stages, with room rates ranging from about $229 a night midweek to $349 a night for weekends.

Of all the rooms, only around 200 are being used for timeshares.

"The tower is for the upscale customer who wants to enjoy an all-suite product," Planet Hollywood Resort President Bill Feather told the Review-Journal newspaper. The new tower brings Planet Hollywood Resort’s room count to 3,697 rooms.