Hard Rock plans Boardwalk casino

Mar 28, 2010 4:27 PM

Drawn by the possibility of entering the nation’s second-largest gambling market at a discount price, Hard Rock International announced plans Tuesday to build a $300 million casino-hotel on the Atlantic City Boardwalk.

The Florida-based company would partner with New York-based Och-Ziff Real Estate at the southern end of the city, at the foot of the Black Horse Pike, one of three main entrances to Atlantic City. Hard Rock said it has not yet determined how many hotel rooms it would build.

Hard Rock, which operates 13 casinos around the world, said it supports a bill introduced Monday in New Jersey’s Legislature that would permit new casinos with as few as 200 rooms, down from the current 500-room minimum.

Hard Rock International is wholly owned by the Seminole Indian tribe of Florida.

The company said its project would include “an ultramodern gaming floor, luxury hotel, world-class dining and entertainment,” a beachfront pool and a spa.