‘Refreshed’ IGT

Apr 6, 2010 7:10 AM

At this week’s annual National Indian Gaming Association trade show in San Diego, IGT will not only unveil new games and systems, but a new and revitalized approach to doing business.

At this week’s annual National Indian Gaming Association trade show in San Diego, IGT will not only unveil new games and systems, but a new and revitalized approach to doing business.

Committed to taking gaming to the next level, the past year has brought IGT a set of new executives, a new way of doing business and new games that are piquing player interest across the country.

"IGT is driven to boost customer ROI like never before," Senior Vice President of North America Sales Ron Rivera said. "We’re listening to our customers and understand their needs: More innovation that caters to today’s players – faster to market; new pricing strategies that help customers refresh their floors, but also take into consideration today’s economic climate; technologies that will boost ROI today and well into the future. The products showing at NIGA are just a slice of what the new IGT is truly capable of. And it’s indicative of what’s to come."

Highlights at Indian Gaming 2010 include three games that have rocked gaming floors nationwide, each exceeding house averages: Sex and the City, The Amazing Race and Top Dollar. IGT is "3 for 3" in the MegaJackpots game pipeline because of new technology, branding, pricing and game strategies. This successful game pipeline is expected to continue as IGT’s game studios crank out more themes that attract all player demographics.

At the trade show, IGT will offer even more Sex.

The Sex and the City slot is the No. 1 performing game in the country, and players can’t get enough. They’re lining up three-deep to get on a machine. The surprise factor: men are playing, too. The premiere release featured MultiPLAY game functionality (four games on one machine, each with a different outcome), and at Indian Gaming 2010, IGT will debut its single-play version.  

The Amazing Race Multi-Level Progressives slot is another wildly popular theme in casinos right now, performing up to 3X better than house averages. Interactive bonuses pair with a real sense of competition and much of the game is modeled after the challenges on the Emmy Award-winning show.

IGT’s putting slots in a movie theater? Well, not quite. But IGT has brought the movie theater to the slot floor with its new Center Stage Series. It’s an eye-catching platform, designed to deliver extra-large fun to players and big time flexibility to operators. Two versions are available: a 103" screen with five player stations and a 70" screen with four player stations.

Much like a movie theater, casinos will install the platform (screens, seats and all) just once, and change out software for themes as they become available. First to casino theaters is Wheel of Fortune Experience. And in the coming attractions is American Idol.

Randy, Simon, Kara and Ryan grace the Center Stage screen along with your favorite (and not so favorite) contestants from the most-watched show on television today. American Idol slots take MultiPLAY to the next level with a "five play" setup, with all video screens spinning simultaneously but each with a different result. And the bonus rounds, in which players get to "be the judge," are chock-full of auditions from the show – Kelly, Carrie, the good and the bad.

And for the very first time, customers will see Wheel of Fortune MultiPLAY, debuting at Indian Gaming 2010. This traditional Wheel of Fortune game features MultiPLAY capability, allowing players to play up to four Wheel of Fortune base games in one exciting package, and a super high bonus frequency. This one has fun and potential jackpots quadrupled.

Who is Bill Cash? IGT’s new Top Dollar Reel MultiPLAY game introduces this dapper dude, who guides players through the game as a razzling, dazzling show host. The Top Dollar theme has been a favorite for a decade, and this 3-D version takes the classic, arcade-style game to a new level of fun. It has the traditional Top Dollar "Take Offer, Try Again" proposition, and not one, but two reel games that spin simultaneously and stop with individual outcomes.

Everything’s better in 3-D, and there’s no other 3-D experience like IGT’s. The technique involves the layering of two LCD screens (Multi-Layer Display or MLD) to create the look of 3-D – without the glasses. Even the most traditional slot players are having fun, playing more and saying, "How’d they do that?"

Spinning reel games come to life with rounded virtual reels that spin out at the player in 3-D. And when they stop, they shake, wobble and bounce like the real deal.  IGT’s 3-D games kick the entertainment value up countless notches, and this year’s offering includes more jaw-dropping, symbol-popping bonuses and animations.

A "cougar" is a woman in her 30s or 40s, who "hunts" for a younger man. It’s also the theme of IGT’s talk-of-the-town Cougarlicious video slot. Stunning "seasoned" models, "Too Sexy" background music and wildly entertaining bonuses make this one a hot game.  

Indian Gaming attendees will also see man-eating plants in IGT’s booth. Mini Venus Flytrap plants in 3-D eat symbols and grow. Loud crunching sounds intensify the plants’ presence. Everything you loved about "The Little Shop of Horrors" movie has been translated into this unique, hexagonal interfaced video slot. In the Free Games bonus, extra symbols turn wild. The plant continues to grow larger each time it feeds on more wild symbols, and when it gets to be full size, the player scores more free games.