‘Sex sells’ seems to be catching on in Atlantic City

Jun 13, 2011 8:39 PM

The "sex sells" marketing policy being employed by Dennis Gomes, co-owner of the Resorts Atlantic City Hotel/Casino, seems to be catching on, at least with a competitor.

The Boardwalk’s Tropicana Casino and Resort has announced that it is creating a new "party pit" where female blackjack and roulette dealers will wear bustiers and stockings.

Observers are now describing the move as "a trend" in Atlantic City to sex things up as competition for the gambling dollar becomes more fierce.

Steve Callender, the Tropicana’s vice president of casino operations, says the "party pit" will be located next to the Rumba Lounge, a nightclub on the casino floor where scantily clad dancers work two V-shaped stages on weekend nights.