Boyd Gaming takes social media to new level

Apr 17, 2012 2:17 PM

Boyd Gaming Corporation announced the launch of the next generation of B Connected Online, the web-based home of the Company’s nationwide player loyalty program.

The centerpiece of the new B Connected Online ( is "B Connected Social" – the first comprehensive social gaming platform linked to a casino industry loyalty program.

Through B Connected Social, members can now earn "Social Points" for using various features of B Connected Online or other Boyd Gaming websites – such as booking rooms or logging onto B Connected Online – as well as promoting their activities, offers, and events on major social media channels such as Facebook, Twitter, Google Plus and Foursquare.

In addition to competing with other B Connected members and earning"badges" for various achievements, B Connected Social users can redeem Social Points for entries into regular giveaways for valuable prizes.

"Since its launch three years ago, B Connected Online has become one of the gaming industry’s most visited websites, receiving numerous national awards for its ease of use and highly personalized information," said Paul Chakmak, Executive Vice President and Chief Operating Officer of Boyd Gaming. "The popularity of online social gaming is exploding, and we are confident the groundbreaking features of B Connected Social will further distinguish B Connected Online as the leading website in the gaming industry."

The next-generation website includes:

• "My Alerts," a feature that uses instant messaging to immediately alert customers of several key events:

• "Offers Watch," alerting customers when they receive a new, personalized offer at a Boyd Gaming property;

• "Entertainment Watch," notifying customers when tickets for an entertainer go on sale, based on the customer’s stated entertainment interests.

• "Slot Watch," which notifies a customers when a new slot machine debuts at their favorite property.

Boyd Gaming will be holding weekly contests on B Connected Online between April 16 and May 15, giving away trips to Hawaii and Las Vegas, Boyd Gaming gift cards, slot dollars and other merchandise.

All B Connected members can receive a free entry by logging onto B Connected Online. Additional entries can be earned by joining B Connected Social, and for every 50 Social Points earned. For additional information, visit