DDE and MGM enter into strategic cross-marketing alliance

Jun 21, 2012 2:59 PM

Dover Downs Gaming & Entertainment, Inc. (NYSE: DDE), owner of Dover Downs Hotel & Casino in Delaware, has entered into a strategic cross-marketing alliance with Las Vegas-based MGM Resorts International (NYSE: MGM). The agreement will allow select members of each company’s loyalty program – Dover’s Capital Club and MGM Resorts’ M life – to redeem rewards, enjoy privileges and experience the amenities at the partners’ properties.

“This is a truly dynamic partnership with obvious mutual benefits for our customers to visit MGM Resorts’ properties and likewise, for MGM Resorts’ customers to experience Dover Downs Hotel & Casino in Delaware,” said Pete Bradley, Vice President and General Manager of Casino Operations for Dover Downs Hotel & Casino. “We are excited to partner with MGM Resorts, a premier gaming company with an outstanding portfolio of properties.”

Along with the benefits of AAA Four Diamond hotel accommodations, exciting live sports entertainment and fine dining, Dover Downs Hotel & Casino can offer MGM Resorts’ M life members something unique with NASCAR races at Dover International Speedway.

MGM Resorts will provide qualified Dover Downs Hotel & Casino’s Capital Club loyalty members with special access to rooms, shows, attractions, spas and nightlife venues across its portfolio of awardwinning resorts in Las Vegas, Detroit and Mississippi. Capital Club members will be able to redeem these offers based on their tier level. Websites for both companies will inform members about promotional offers within the respective resorts.

Bill Hornbuckle, MGM Resorts’ Chief Marketing Officer, said, “This new partnership continues MGM Resorts’ effort to provide our guests and M life members with unique experiences throughout the country. By joining with a partner such as Dover Downs Hotel & Casino, our members will be able to access amenities in a market that was otherwise unavailable to them.”

Guests can sign up to join M life at mlife.com, through the M life mobile app or at any of the participating casinos. Likewise, guests of Dover Downs Hotel & Casino can sign up for Capital Club membership at the casino’s centrally located Capital Club.