Bally Technologies Inc. (BYI) has licensed the NASCAR brand and will soon introduce a slot machine using the company’s systems-based Virtual Racing.
“The millions of NASCAR fans who attend and tune in to watch races attest to the unprecedented popularity of this sport,” said BYI’s Dan Savage. “The racing theme is a real fit for our industry, and we’ve confirmed the appeal of the brand in our player testing.”
The company said both the NASCAR progressive slot machine and Virtual Racing product will debut at the Global Gaming Expo the first week of October at the Sands Expo & Convention center in Las Vegas.
Ray Poirier is the longtime executive editor at gamingtoday. Contact Ray at Ray[email protected].