Signs indicate gaming set to spend

Feb 19, 2013 3:00 AM

There’s the usual talk of casinos starting to bounce back in terms of investment, but the actual proof comes in Suite 109-110 across from Spearmint Rhino.

“In the last six months we can see that casinos are getting interested in buying again,” said Kurt Peez, co-owner of Casino Products Worldwide (3355 S. Highland Dr.). “It’s been three years since they have really made large purchases for their casino floor.”

Naturally, it doesn’t hurt being located across the street from one of the more popular strip clubs in Las Vegas.

“There is a lot of traffic over there,” said Peez, whose brother asked him four years ago to leave New Jersey to come join his business in Las Vegas. “I take clients over there for lunch every once in a while and have closed a couple of deals. Not a bad spot.”

CPW started with signage in casinos. From there they went into retail, restaurants and clubs.

“This signage can be used for any application,” Peez explained. “Anything that moves is going to get more attention than something that is just lit as a static sign.”

CPW works with just about everybody on the West Coast. Among the clients in Vegas are Station Casinos, Cannery, Boyd Properties and the Hard Rock.

“Mostly we deal with everything west of Texas,” Peez said. “We did all the kiosks for Golden Gaming and are getting ready to ship to gift shops the Welcome to Las Vegas signs you see downtown and entering the Strip. Casinos also look to purchase those signs for their high rollers.” CPW sells signage, custom gaming chairs and slot stands. Movement and metal are in, static and cardboard out.

“You will start seeing a lot of changes in 2013 and 2014,” he said. “We conform to casino styles. If somebody wants a four-legged chair, that’s what they will get. A slot chair with a desk, that’s what they get. They coordinate the colors with that of the casino.”

CPW will handle the entire casino floor whether it’s slots, table games, the sports book or beyond.

“We also do a lot of stacking chairs for the convention rooms around town,” Peez said. “We have a large collection of gaming chairs.”

Being a supplier is not a solo operation. There is a lot of competition out there and Peez acknowledged making a profit in this business is not easy.

“It is tough,” he said. “It comes down to your style, materials you use, the relationship with your buyers and of course it all boils down to price. That’s the most important.”

An average chair goes for around $300. As far as signage, it all depends on size.

“You’re looking at about $60 to $70 a square foot,” Peez said. “We’ve done small 18” x 11” oval toppers way up to a 30-foot wide, 8-foot high wall.”

Peez said he’s getting calls again from casino buyers looking for products after some three years of relative silence.

“They’re looking for quotes,” said Peez, who had originally opened up a shoe store before joining CPW. The business is always changing. Casinos and designers are always looking for new products. It’s a challenging market no doubt about it.

And when things slow down, there’s always the Rhino close by.

“We did some pretty good business over lunch,” he said.

Mark Mayer has over 35 years covering sports events and is the sports editor at GT. Reach him at [email protected].

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