Zynga, the social gaming company that developed millions of players in its free-game state, has moved into the real-money gambling business by launching ZyngaPlusPoker in Great Britain.
The company is partnering with the largest online gambling operator, Bwin.Party of Gibraltar.
Also, the company said, it expected to launch the social version of real-money games through the year on Facebook and its mobile units in the United Kingdom.
Reportedly, Zynga’s operations were reviewed by gaming companies last year, including Wynn Resorts Ltd. (WYNN), but no further action ever developed.
Ray Poirier is the longtime executive editor at GamingToday.
Contact Ray at [email protected].