Atlantic Club casino marketing targets low-rollers

Apr 15, 2013 8:05 PM

In past years, Las Vegas gambling halls attracted prospective gamblers with affordable food, free drinks and low-cost table games. For the most part, that marketing plan has gone by the wayside.

But not in Atlantic City, where the aggressive courting of low-rollers, as a new marketing tool, turned the Atlantic Club into a successful operation. The property is in the process of being acquired by PokerStars.

“This (marketing plan) has a lot to do with our position in the market and how it’s resonating with customers, “explained Michael Frawley, the property’s COO.

For the month of March, the property took in $12.6 million, a 33 percent gain.

Ray Poirier is the longtime executive editor at GamingToday.

Contact Ray at [email protected].

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