Having previously shared the spotlight of the annual trade show and conference event, Global Gaming Expo and iGaming Business have agreed to combine their marketing efforts.
The marketing partnership, the parties said, would provide “a cross promotional opportunity that these two leaders in gaming education would be able to reach distinctive audiences from both the worlds of online and land-based gaming to increase reach and relevance for the audiences of each.”
They noted that last year, 24,823 people attended the G2E event at the Las Vegas Sands, providing gaming professionals with access to cutting-edge products and technology.
“In announcing the marketing partnerships, Alex Pratt, head of iGaming Business said, “We look forward to working together to increase awareness of the gambling industry in a productive and positive way, as well as provide the industry with information that will benefit their businesses today and in the future.”
He noted the partnership will be of equal benefit to the iGaming Super Show, which will be held from June 11-14 in Amsterdam and is free to attend. The show’s attendance is expected to reach more than 2,500 gaming executives, making this event the largest iGaming show in the world with more than 100 exhibitors already confirmed.
Ray Poirier is the longtime executive editor at GamingToday.
Contact Ray at [email protected].