Gaming not as high on Vegas visitors' to-do list

Mar 24, 2014 9:15 PM

In its developing years, Las Vegas’ casinos were the major draw for visitors. That is why they came here – to gamble. No more.

A recent study by the Las Vegas Convention and Visitors Authority (LVCVA) found only 9 percent of the visitors “came here primarily to gamble.” And when asked whether they did gamble after arriving here, only 80 percent said they had, down from the previous 87 percent.

Encouraging, however, was the revelation that the average Las Vegas tourist is staying longer than in previous years. The visitor’s profile indicated visitors stayed an average of 3.6 nights and 4.6 days, both of which were higher than in previous studies.

The LVCVA profile found the average visitor was likely to be married, earned more than $40,000 per year, and was employed. About 25 percent said they were retired. Nearly three-quarters of the visitors were older than 40 years of age. The split between those arriving by car, as against flying into McCarran International Airport, was 59 percent to 41 percent.

With rising prices, visitors spent more to rent a room and to buy food and drinks, although the prices still were substantially below the all-time highs of 2008.

As for first-time visitors, 18 percent said they were making their first visit to the city but definitely planned to come back again with more than half saying it was a great place for a vacation.

The statistics used by GamingToday in offering a “visitors’ profile” were not current as indicated in the story but actually were from a previous profile provided by the Las Vegas Convention and Visitors Authority.

An accurate profile will be offered when a current survey by the LVCVA is made public.

GamingToday regrets the error. 

Ray Poirier is the longtime executive editor at GamingToday.

Contact Ray at [email protected].

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