Electronic Card in Bally deal

Dec 8, 2009 1:46 AM

California-based Electronic Game Card Inc. (EGMI.OB) has signed a worldwide licensing agreement with Bally Technologies Inc. (BYI), according to an announcement made Friday.

Electronic Game Card offers unique credit card-sized pocket games that incorporate interactive capability with instant win properties. The three-year agreement provides EGC with access to Bally Tech’s library of games.

"This licensing agreement launches our relationship with one of the premier gaming companies in the world," said Anna Houssells, executive vice president of sales.

"Bally games are known around the world with some of the best played games."

Bally Chief Operating Officer Gavin Isaacs noted, "EGC has developed a next generation game card that meets the high standards we set for ourselves and it is emerging as a company that is offering a dynamic product portfolio."

Kevin Donovan, who played a major role in the 2002 XIV Winter Olympics, heads the EGC operation. He has been involved in a number of different gaming and entertainment projects including establishing the All-American Sports Park on the south end of Las Vegas Boulevard.

Houssells was formerly in charge of VIP sales at CityCenter and also was general manager for international sales at Nakheel Corp., a key unit of Dubai World.