The NCAA has decided it does not want to have anything to do with fantasy sports wagering and has told DraftKings and FanDuel, that their advertising will no longer be permitted at NCAA events.
The action by the governing body of college sports cited NCAA championship events as examples of activity that will no longer allow an association with fantasy wagering.
The ban does not necessarily apply to the very popular College Football Playoff, which is not run by the NCAA. The Associated Press reported Thursday that while the CFP abides by NCAA bylaws. The organization has discretion over advertising during its games.
CFP Executive Director Bill Hancock told the AP that the organization is carefully monitoring the brewing controversy but the direction of its future p[olicy has not yet been determined.
The unregulated daily fantasy sports industry is under scrutiny from regulators and lawmakers after it unleashed an advertising campaign promising to make millionaires out of players competing on the sites. Customers pick player lineups and win based on points earned during a single day.
Nevada gambling regulators have told daily fantasy sites to get out or get a gambling license while federal lawmakers are calling for hearings. Several lawsuits hoping to become class-action suits have also been filed.
An already wary NCAA sent the two sites a cease-and-desist letter on Aug. 27, explaining the contests were “inconsistent” with the values and rules governing college sports.
Then came this week’s letter that said it would be “inappropriate” to continue the discussion with the two daily fantasy sites because they are currently under investigation at the state and federal level.
Phil Hevener has been writing about the Nevada gaming business for more than 30 years. Email: [email protected].