T-Mobile has bought the naming rights to the $375 million MGM Resorts arena that is due to open in April.
The arena has until now lacked a formal designation but MGM CEO Jim Murren made it known that he expected to have an agreement for naming rights in hand before the facility opens near the Strip and Tropicana.
It is a high profile opportunity for instant name recognition since the arena is guaranteed to be busy for much of its first year hosting a variety of special events that will include everything from concerts to athletic events.
This is T-Mobile’s first such corporate arena naming deal. AT&T and Verizon already have naming rights deals with other arenas across the U.S.
The Bellevue, Washington-based wireless operator plans to activate its naming rights deal with VIP treatment and ticket deals for its growing customer base. T-Mobile reported service revenues of $6.3 billion in the last quarter, touting itself as the fastest growing wireless operator in the U.S. with more than 60 million customers.
Phil Hevener has been writing about the Nevada gaming business for more than 30 years. Email: [email protected].