Searching for new casino experiences

Mar 8, 2016 3:00 AM

Casino gaming opportunities are leaping forward in response to customers whose appetites for change take them beyond the too familiar table games and slots that have been around for decades.

In the myriad Caesars casinos this comes down to efforts to “engage tech-savvy millennials,” as Caesars Entertainment CEO Mark Frissora puts it, “to create a more social on-property experience” with a revised core design.

This thinking is getting a test in Las Vegas at The LINQ’s TAG Sports Bar and in Atlantic City at Bally’s Wild Wild West Casino where the company is building pilot environments to combine gaming with “a more social setting.”

Frissora added, “The pace of innovation by slot manufacturers has been slow” and so the company has been pushing for the modernization of product lines.

While this type of innovation will not by itself drive meaningful change for the casino industry, Frissora said, “slot games featuring Britney Spears and shows such as ‘Game of Thrones’ and ‘The Big Bang’ are consistently” high on the lists of popular slots.

Phil Hevener has been writing about the Nevada gaming business for more than 30 years. Email: [email protected].