Wynn Palace confronts Macau challenges
August 01, 2016 9:19 AM
by Phil Hevener
The $4.2 billion Wynn Palace resort expects to get only about 100 of the 500 or so tables it is believed to have requested from the government for its Aug. 22 opening.
The company is compensating by moving about 250 tables from its existing casino to the new resort on the Cotai Strip. If the government treats the Palace as it has other new casinos, additional tables will be allocated either later this year or in 2017.
The Wynn team will also be operating their new resort with a new attitude that comes from an exhaustive analysis that began last year when it suddenly became apparent that the government was changing the rules of the game and discouraging Macau trips by some of China’s wealthiest men, gamblers who won and lost millions during their regular trips to the Macau casinos.
The challenge: keep the customer’s experience attractive and profits at a satisfying level with fewer games. Oh yeah, and reduce costs wherever possible.
The changes being implemented by the company in Macau and on Cotai will put an emphasis on the so-called “premium mass business,” customers willing to risk impressive amounts but in the main casinos outside the VIP junket-operated rooms.
It all comes down to making satisfying profits with fewer games – slots and tables.
Wynn says he expects technology to play an important roll helping casinos deal with table limits in jurisdictions such as Macau, one example being the concept known as “stadium gaming,” which features three or four live dealers dealing cards or spinning roulette wheels that viewed by as many as 150 players sitting before rows of electronic consoles.