TV ad labels northern Jersey casinos a 'risky bet'

August 11, 2016 9:45 AM


The pro and con arguments involving the proposal for casinos in northern New Jersey will get an added dimension with the start of  TV ad campaigns. 

A group opposed to allowing casinos in northern New Jersey is set to launch a television ad campaign, according to an Associated Press report.

Trenton’s Bad Bet said Wednesday that it will begin airing the ad for several weeks starting Monday. The group’s executive director, Bill Cortese, says the group includes the president of the union representing casino workers in Atlantic City and the Atlantic City chamber of commerce.

An amendment that proposes opening two casinos in northern New Jersey is on the November ballot.

The ad says that “North Jersey casinos are a risky bet we can’t afford.”

Former Reebok chairman Paul Fireman and Meadowlands Racetrack operator Jeff Gural and the Seminole Tribe of Florida are backing competing ads that ask voters to approve the measure. Fireman and Gural have each proposed building new casinos.
MGM Resorts CEO Jim Murren said last week that the company is taking a careful look at the proposal but has not decided if it will take an active role in either side off the campaign.

MGM recently bought full ownership of the Borgata, the Atlantic City market leader. For the moment, he said, there are still a lot of important unanswered questions such as what the tax rate will be.