Although players still have to be in New Jersey to play on that state’s online gambling sites, improved geolocation technology is cutting back on “false negatives” that had been hampering play in areas near New Jersey’s borders.
Allowing a little bit more flexibility and easing the tolerance in pinpointing the exact location of players has improved the online experience in recent months, according to 888 Holdings CEO Brian Mattingley. 888 Holdings is part of a partnership with Caesars Interactive that runs poker and casino sites in New Jersey.
Some analysts still see the potential for growth because technical issues in casino software are largely fixed, more banks are allowing credit and debit cards to be used on the sites, and the geolocation issues that kept many New Jersey citizens from participating seem to be clearing up.
New Jersey Division of Gaming Enforcement spokesperson Kerry Langan said, “We have worked with the geolocation vendors and casinos to enhance the technology to make it more accurate and reliable, and to reduce false negatives.