EquiLottery joins forces with Thoroughbred Aftercare Alliance

Apr 13, 2017 10:26 AM

EquiLottery has joined forces with the Thoroughbred Aftercare Alliance (TAA) as its newest industry stakeholder member.

EquiLottery is developing a lottery product based on the results of live horse racing. The company has structured agreements with lottery industry leader IGT Global Solutions and tote system leader AmTote International to be able to deliver a cohesive lottery experience for state lotteries and their players.

The TAA is the national leader in accreditation and financial support for aftercare organizations that retire, retrain and rehome thoroughbreds after their racing careers are completed.

EquiLottery Founder and CEO Brad Cummings said, “Joining the Thoroughbred Aftercare Alliance as an Industry Stakeholder only furthers that mission. We have been very impressed by the tireless work and dedication shown by Stacie Clark-Rogers and her team to ensure thoroughbreds have a good life after their racetrack career is over”.       

As an Industry Stakeholder, EquiLottery will make an initial donation to kick off the partnership and has pledged a minimum of $1,000 for each lottery offering EquiLottery per year, tying its future expansion to the financial outlook of the TAA.

The TAA original partners are the Breeders’ Cup Ltd., The Jockey Club, and Keeneland Association Inc. The TAA also receives support from owners, trainers, breeders, racetracks, aftercare professionals and other industry groups.