Fox Sports Radio entered the battle for radio listeners craving sports betting information when it announced Friday it will compete with the Las Vegas-based Vegas Sports and Information Network (VSiN) in airing programming directly aimed at sports bettors.
Fox Sports Radio said, beginning next month, gambling analyst and founder of pregame.com, R.J. Bell, will have his own show on the network.
Bell will host “Straight Outta Vegas with R.J. Bell” alongside Las Vegas radio stalwart Steve Cofield. The pair will discuss sports from a gambling perspective, “integrating the best mainstream insight into the Las Vegas conversation,” according to a press release. The show will air Fridays from 8 p.m. to 9 p.m. ET and Saturdays from 7 p.m. to 9 p.m. ET on more than 300 terrestrial stations.
“We’re making history,” Bell said in the release. “This is the first Vegas sports show on a major national (terrestrial) radio network. Fox Sports Radio understands that even those who don’t bet on sports want to know who the favorites and underdogs are – it’s not a ‘hot take’ when the opinion is backed by cold cash.
“Pregame is honored to break this ground and we’re ready to produce a show different than any other, a show worthy of the faith shown in us.”
VSiN programming, also aimed toward the growing wagering public, began in February on Super Bowl Sunday. Its anchor show, “My Guys in the Desert,” is hosted by sports broadcasting legend Brent Musburger and can be heard and seen on vsin.com.
Additionally, VSiN programming can be heard on Sirius/XM radio via satellite and the Internet.