Caesars Entertainment announces mobile sports bets
September 07, 2018 3:00 AM
by Staff & Wire Reports
Caesars Entertainment Corporation (NASDAQ: CZR) ("Caesars") announced that it’s taking mobile sports bets today, September 6th, in New Jersey via The Caesars Casino & Sports app which is available through the App Store and on CaesarsCasino.com for Android users. This move allows anyone in NJ who downloads the app to place bets on their favorite sporting events, including professional football whose season kicks off today. They can also play over 400 casino games including slots, table games, and video poker.
“Since New Jersey decided to allow mobile sports betting, we have been working diligently to create the most engaging and fun mobile platform which provides users with the ability to place bets on their favorite sporting events,” said Mark Frissora, CEO and President of Caesars Entertainment. “Players have the opportunity to earn and redeem rewards points through our Total Rewards loyalty program, which they can redeem for memorable experiences inside our world-class resorts. This launch further solidifies our investment into this exciting space.”
Caesars is the leader in legalized gaming in the U.S. and a part of that success has come through our partnership with technology innovator, Scientific Games. Scientific Games, a leading partner to the world's most powerful iGaming, iLottery and Sports Betting brands will power the Caesars Casinos & Sports mobile app. Its OpenBet technology provides Caesars’ players with intuitive and sleek solutions, enhancing the sports betting experience through the mobile app and at Bally’s, Wild Wild West and Harrah’s Atlantic City.
Partnerships like this allow Caesars Entertainment to generate a seamless and fun experience for the end-user while also preserving shareholder value.
The Caesars Casino & Sports app is available through the App Store and on Caesars website for Android users. Caesars’ mobile sports betting offering is integrated with Total Rewards. More information on Total Rewards, including how to become a member, can be found at www.TotalRewards.com. Tri-state area gaming customers can access the mobile application in the state of New Jersey. Wagers can be placed in the app via VISA, MasterCard, Paypal and select other forms of payment.
Following the Supreme Court’s PASPA ruling and receipt of regulatory approvals, Caesars began taking sports bets at two of its New Jersey properties as well as its two Mississippi properties. As part of its sports betting growth strategy, Caesars plans to introduce retail locations and expand its mobile offerings in additional states when and if it becomes legal and economically attractive for Caesars to do so.