Borgata’s new book is sleek and chic

Jul 3, 2019 3:01 AM

The Atlantic City sports betting landscape continues to expand.

Borgata Hotel Casino & Spa unveiled its Moneyline Bar & Book, the city’s eighth bricks-and-mortar location, last Saturday. The 8,000-square-foot layout features a 40-foot wide by 11.5-foot tall LED video wall, with an additional 17 98-inch and 86-inch video displays, surrounding the venue.

Six teller windows are in place to accommodate sports betting along with individual kiosks throughout and a 35-foot-long bar (which includes 24 beer taps) features 19 built-in slot machines. You can sit at one of several high-top tables with self-charging stations (150 guest capacity) ,U-shaped booths, or there is banquette seating in the VIP lounge.

“This concept, here at Moneyline, is different than anything this city has seen,” said Tom Gable, Borgata’s director of the race and sports book. It’s going to be programmed differently and it is a very social atmosphere. It’s not your traditional sportsbook.

“We are also the only property that can still taking racing bets in the city. Our original race and sportsbook will remain a traditional handicapping room and we are excited because we can offer two totally different experiences right next to each other and our patrons can wager at either place they choose,”

The original race and sportsbook, located right next to Moneyline, has five racing and five sports betting windows and will eventually have self-serve sports betting machines as well.

Borgata has invested more than $12 million into the new sports venue and its complimenting nightlife experience, Level One Cocktail Bar & Lounge, which is connected to Moneyline.

Jersey passes NV

New Jersey placed more sports bets than any other state during the month of May.

Garden State sportsbooks took in $318.9 million in bets, while the reigning king, Nevada, took in $317.4 million. Close to 80 percent of sports wagers in N.J. have been placed via mobile devices according to the latest numbers released on June 12th by the New Jersey Division of Gaming Enforcement.

USA futures pay off

While the U.S. women’s soccer team prepared for its World Cup semifinal match against England on Tuesday, last Friday they were already declared winners by FanDuel Sportsbook, paying out all Team USA future wagers early.

For online and mobile customers in New Jersey who placed a wager at the FanDuel Sportsbook on Team USA to be the last team standing at the end of the Women’s World Cup, FanDuel paid out those future wagers before Friday’s match against France, where they advanced with a 2-1 victory. The wagers were paid out as winners, meaning customers received money for their bet as if the U.S. Women’s National Soccer Team had won the entire tournament.

“We are paying out our customers early so they can just enjoy the game and not worry about advancing,” said John Sheeran, Director of Risk and Trading for FanDuel Group. “All across America fans are supporting Team USA and showing their excitement at home, at work, and on social media, so we wanted to share our Team USA excitement and pride with our customers.”

FanDuel Sportsbook paid out $400,000 to customers who placed wagers on Team USA to win the Women’s World Cup. Online customers were paid out before Team USA’s match against France. Any future wagers placed on Team USA after 8 a.m. PT on June 28 do not qualify for an early payout.

Content expansion

Copenhagen, Denmark-based Better Collective, the world’s leading developer of digital platforms for bookmaker information, iGaming communites and betting tips, announced late last week it has launched a partnership division and has signed an agreement with NJ Advance Media LCC to deliver its innovative technology and content for sports betting and casinos to New Jersey’s largest news site, www.nj.com.

The strategic partnership, which will be co-branded with Better Collective’s flagship product, www.bettingexpert.com, looks to educate and empower the New Jersey audience of online bettors and help them navigate in a market of rapid growth here in the Garden State.

“We are excited about our new partnership with Better Collective and the value it will provide our readers,” said Danny Ortiz, VP of Strategy and Innovation at NJ Advance Media. “As online gaming becomes more prevalent in New Jersey, it was important for us to partner with someone whose core values align with ours.

“Better Collective was the clear choice because of their proven responsibility to journalistic standards, compliance and their commitment to fighting gambling addiction.”

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At Gaming Today we are dedicated to providing valuable up-to-date information on the casino industry and pari-mutuel race wagering. With news and features, plus expanded coverage in key areas – race and sports analysis, picks, tips, and handicapping.