The Philadelphia 76ers are at it again.
Less than two months after collaborating with Parx Casino in Bensalem, PA for marketing and promotion through its online and casino products, the 76ers announced an agreement on Monday with FOX Bet to become an official partner, marking the first time a mobile sportsbook will partner with an NBA franchise.
According to the press release, the new agreement will build and enhance awareness of its brand and mobile application via the team’s traditional, digital and social media assets, custom home game promotions, exposure on courtside and LED signage, and more.
Under the agreement, FOX Bet will also present near-live game replays on 76ers Twitter, and will become the presenting partner of the 76ers radio game broadcast on 97.5 The Fanatic (WPEN) and for the team’s ‘hype video’ played on the scoreboard leading into the fourth quarter of its home games.
FOX Bet, the sports betting brand between FOX Sports and The Stars Group which has its U.S. office based in nearby Cherry Hill, N.J., is already an authorized gaming operator of the NBA.
“To have the opportunity to tie the FOX Bet brand to one of the most iconic sports franchises in NBA history is absolutely thrilling,” FOX Bet CEO Robin Chhabra said. “This agreement connects us with an extremely passionate local fanbase in a unique way.
“We are proud to be associated with the 76ers franchise as they kick off what I’m sure will be a successful 2019-20 season.”
Coinciding with Monday’s official announcement, FOX Bet customers in both Pennsylvania and New Jersey will see special offers and promos during the early part of the NBA regular season. Fans in both states who download and register for the FOX Bet sportsbook app will receive $20 toward their first wager.
“FOX Bet has masterfully honed its unique brand positioning in the US; an experienced, longstanding European sportsbook, a savvy media company, and now an affiliation with the 76ers that further endears its brand and product to the Philadelphia, Pennsylvania and New Jersey market and sports community,” said Adam Davis, the CCO for Harris Blitzer Sports & Entertainment. “Recognizing the passionate 76ers fan base, FOX Bet and our team look forward to amplifying a multi-tiered activation approach by creating dynamic, digital content and continuing to drive engagement with our brand, team and league.”