A new way to watch and bet sports

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What if there was an app that was the Tony Romo of apps?

No, not one that never gets you to the Super Bowl. One that’s the current version of Romo; the NFL on CBS broadcaster that has turned into the league’s Nostradamus, calling plays on the field before they happen and shocking the hearts and minds of all viewers.

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The developers at OmniView Sports want to become the Tony Romo of apps in how you watch your sports.

OmniView Sports wants to change the way sports are watched, capturing the most important moments via gambling, fantasy sports, or the game’s top moments.

Say you’re watching the Vegas Golden Knights play in early December, and they lead 5-0 at the end of the second period. You, also a basketball fan, receive an alert of the Charlotte Hornets making a 20-point comeback in the fourth quarter against the Phoenix Suns.

It’s such an obscure matchup, but it turns the channel to the most important sports moments that matter most to the viewer. OmniView doesn’t just cater toward the four major leagues. Soccer, racing, boxing, MMA and more are part of the developers’ mission to be a premier app for a global audience.

Think of it as NFL Red Zone, but for all sports.

“We’re not displaying the games in the app,” said OVS co-founder Nikhil Patel. “Our goal is to, essentially, turn the phone into this tool that basically changes the channel on your TV to give you the NFL Red Zone experience, but personalized and across all sports.”

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Patel is one of five co-founders of OVS. His background is computer science and electrical engineering, and he’s practiced patent law for the past 10 years. Growing up in Boston, while not the biggest football fan, he’s a fan of the New England Patriots.

A few years ago, Patel had his TV on Red Zone. His Patriots were playing. The start of the NFL season, coincidentally, fell on the same day as the U.S. Open men’s tennis championship. There was one point where Red Zone switched from the Patriots game to a then-San Diego Chargers game. Patel was so angry about that, that he forgot about the tennis match.

That’s when the wheels started to turn.

“Being with my background, I realized, ‘well, Red Zone can’t personalize this. They don’t know anything about their viewers,’” Patel said. “If I had the ability to take someone and tell me who their favorite players are, import their fantasy leagues and know their players and their opponent’s players for that week, I could then provide them a personalized experience with real-time data coming in so I know what’s happening in the games.

“When I say personalized Red Zone, we’re not just changing the channel to whatever team is in the red zone. We’re defining what’s exciting to that particular user.”

Patel said the plan is to launch OVS during football season this fall. The founders are holding a kickstarter campaign on Aug. 27 as a slow reveal of sorts. Those who have already downloaded the app will receive a signal to their phone when it goes live, Patel said.

The OVS staff has comprised a board of investors ranging from those fluent in business, to athletes both past and present.

Former Boston Celtics player, coach and general manager M.L. Carr previously worked with Patel on patent work for one of Carr’s companies. The mutual partnership from years of working together evolved into the current business venture.

Another athlete on the board is New York Yankees pitcher CC Sabathia. The six-time All-Star and 2007 American League Cy Young winner is set to retire at the end of this season and has always had an interest in business. Learning more about OVS only piqued that interest.

“It’s incredible to bring all your sports needs into one app and personalize your experience,” Sabathia said. “With the rise of fantasy, legalization of sports gambling and excitement of what Red Zone did for NFL fans, OVS is in position to be a leader in how sports are viewed.”

Patel said Sabathia has been a major proponent in customer acquisition, and his knowledge in fantasy sports has been a boost to the OVS brand. The door is also open for a bigger role with OVS once he hangs the cleats up this fall.

“Right now, it depends on what his interests are,” Patel said. “He’s great and he provides a lot of value for us. That’s definitely on the table for him, but we want him to focus on finishing his season before distracting him with anything else.”

OVS wants to become the proprietor for sports apps in this era of real-time data; being first, accurate, and providing immediate need for those on the go.

The biggest goal for Patel is giving the user the most personalized experience possible, not just having the TV tell you what to watch.

“I want them to take total control of their viewing experience,” he said. “OVS is putting the power in their hands.”

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About the Author
Danny Webster

Danny Webster

Danny Webster is an NHL columnist at Gaming Today. He is a graduate of UNLV whose work also appears on NHL.com, Vegas Hockey Now, and SB Nation.

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