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Focusing on a new marketing effort, operators of the Borgata Hotel Casino
& Spa
, Atlantic City’s newest $1.1 billion resort, didn’t have to go
far to find the female pulchritude they needed for a full-color 2004 calendar.

They merely enlisted the aid of their female staff, most
notably the cocktail servers.

According to news reports from the New Jersey shore,
“Babes of Borgata” features eight of the casino’s employees who bare
almost all, while “looking like the losers in a post-work, strip poker game
at Victoria’s Secret.”

For $15, Borgata Babe fans can get an 11-by-14-inch
calendar for their very own.

Making a distinct impression was a cocktail server named Kayce
, who was described as a leggy five-foot-nine inch blonde from Ocean
City. She received such high marks that she is featured as both Miss March and
Miss August.

How do you beat two months for the price of one?


MARK YOUR JANUARY CALENDAR: If you want to know what’s
really happening in the gaming industry, reserved Jan. 9 on your calendar. That’s
when Frank J. Fahrenkopf, Jr., president and CEO of the American Gaming
Association (AGA), will address state legislators concerned with a host of
casino and other gambling issues.

The convention of the National Council of Legislators from
Gaming States (NCLGS) will meet at Harrah’s Las Vegas on the weekend of
January 9-11.

The American Gaming Association president will address the
state lawmakers at a luncheon on Friday at noon. His remarks will focus on what
state lawmakers need to know to enact legislation that balances competing
revenue and social issues that relate to gaming.

As many of us in the industry know, some states are pricing
themselves out of the industry by levying higher and higher taxes on gaming

Fahrenkopf has said in the past that state taxes are state
issues, but changed his feelings over the last few months.

If the AGA can get involved in the fight against excessive
taxation of gaming, the industry should be on better footing.


signs have been hung on the gates of both the Meadowlands and Monmouth
, northern New Jersey’s two state-owned thoroughbred racetracks.

Since the tracks, embroiled in a fight with casinos to the
north in Connecticut and to the south in Atlantic City, have been on a losing
streak, the board of directors of the New Jersey Sports and Exposition
Authority, decided to explore the possibility of leasing the two tracks.

Of course, the fact that nearby Aqueduct will soon
have 4,500 slot machines in operation as a lure to attract gamblers, probably
caused the New Jersey track operators to try to ease the pain of additional

No too long ago, rumors had it that the state might decide to
get out of the racing business and sell its racetracks. If the lease prospects
are ignored, the properties may end up being sold after all.


ROSECROFT SHUNS GAMERS: Considered a prime site for
slot machines, Rosecroft Raceway in Oxon Hill, Md., currently owned by a
horsemen’s group, attracted 10 bidders when a previous sales agreement fell
through. Included among the bidders were several well-known gaming companies.

But, thumbing their noses at these prominent gamers, the
horsemen have decided to sell their harness racing operation to a veterinarian
businessman with substantial ties to the telecommunications industry. The
Cloverleaf Enterprises Inc., owners of Rosecroft, refused to divulge the final
sales price but it is believed to be comparable to the previous sales price of
$55.4 million.

Because it is located near the Potomac River, near
Washington, D.C., the track is considered perfectly positioned should the state
of Maryland decide to permit slots at their racetracks. A bill is expected to be
submitted early in the 2004 legislative session.

Among the bids rejected were those of Harrah’s
Entertainment Inc
., Magna Entertainment Corp., Delaware North Cos.,
and Ameristar Casinos Inc.


ANY TRUTH IN ADVERTISING? Even though the state of
West Virginia has passed a law permitting bars, clubs and fraternal groups to
operate video lottery machines, they are prohibited from calling
themselves “casinos.”

Recent “casino” ads have riled Gov. Bob Wise,
who has begun work with the state Lottery Commission to launch an advertising
campaign warning these clubs that if they fail to heed the state ban on how they
represent themselves, they will face losing their licenses.

Wise warned that they have until Jan. 1 to comply.


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