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Bally’s Corporation made a significant announcement on Thursday, revealing the inauguration of a brand-new retail sportsbook within its renowned Bally’s Sports Bar situated in Rock Island, Illinois.

This will see the name of the location changed to Bally Bet Sportsbook & Bar. The dynamic location is an addition to Bally’s Quad Cities Casino & Hotel.

George Papanier, the President of Bally’s, expressed great enthusiasm about this new venture, especially within Illinois which boasts a rich sports heritage and a fervent community of sports enthusiasts.

“We are very proud to introduce our retail Bally Bet Sportsbook in Illinois, a state with a coveted sports history and a legion of loyal fans,” he said in a statement. “We are excited to bring this elevated experience to Quad Cities’ sports bar experience.”

He extended gratitude to the State of Illinois for their collaborative efforts throughout the process. He also acknowledged the contributions of the team members in making this launch possible.

“I would like to thank the State of Illinois for its collaboration throughout this process, and I would also like to recognize our team members for their contributions to this  opportunity,” he added.

Bally Bet Sportsbook & Bar Features

The newly rebranded Bally Bet Sportsbook & Bar is equipped with three dedicated betting windows, offering seamless and personalized service to patrons. Additionally, the venue boasts five innovative kiosks for convenient betting, ensuring accessibility to a wide array of sports wagering options.

Sporting enthusiasts can indulge in an immersive experience through 25 expansive screens and a remarkable 20-foot LED video wall, providing an unparalleled viewing experience for sports events.

To complement the engaging sports betting environment, the venue includes a 25-seat bar, creating a vibrant atmosphere for patrons to enjoy refreshments while immersing themselves in the thrill of live sports action. Furthermore, the establishment offers a private dining area for guests seeking a more exclusive and intimate setting.

Operating hours for Bally Bet Sportsbook & Bar have been established to cater to the diverse preferences of its audience. The venue will welcome patrons from noon to 10 p.m. on weekdays, while extending its operational hours from 10 a.m. to 10 p.m. on Saturdays and Sundays, giving customers betting and entertainment opportunities throughout the week.

The launch of Bally Bet Sportsbook & Bar marks a significant stride for Bally’s Corporation, expanding its footprint in the sports betting landscape while offering a comprehensive and immersive experience for sports enthusiasts in Rock Island, Illinois.

Bally Bet Returns to New York With Improved Technology

For five months, Bally Bet paused its operations in New York, resulting in a halt in bet collections during that period. However, by late November, the sportsbook resumed its activities, re-entering the fiercely competitive sports betting landscape of the Empire State.

This relaunch, supported by industry-leading technology from Kambi Group and White Hat Gaming, positions Bally Bet to stand toe-to-toe with other prominent sports betting applications in the market.

Previously, Bally Bet encountered difficulties gaining significant traction within the vibrant sports betting landscape of New York.

The state reported a staggering wagering activity of $2 billion in October, becoming the first state in the US to hit the milestone. It surpassed the record in November, attaining $2.1 billion in betting handle.

In the 12 months leading up to its temporary suspension for technological enhancements in the Empire State, Bally Bet’s total betting volume stood at a modest $16 million.

About the Author
Tebearau Egbe

Tebearau Egbe

Tebearau Egbe is a seasoned gambling writer with over four years of experience. Armed with a Masters degree in philosophy, Egbe possesses a unique ability to dissect complex industry developments, distilling them into insightful narratives that captivate readers.

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