Big events at core of Sin City VIP

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Super Bowl weekend is always big in Las Vegas. And for those who visit, the tough decision is where to watch the game?

Do you want to go low-key or all-out? Do you want to tie in seeing a show or hitting a club? What about a nice dinner the night before the game or right after to celebrate?

Frank Corto may have the answer.

Corto runs Sin City VIP, which helps visitors plan out their stay, said big events like Super Bowl weekend can take a little bit of planning.

“We focus on these big events — the Super Bowl, (NCAA) March Madness, fantasy (football) drafts,” Corto said. “We have relationships with major establishments around town so we can get really good rates and guaranteed seating.”

Corto says Sin City VIP is not a concierge service though it acts like one in helping get people connected. His company offers weekend packages for individuals and groups and are wide-ranging.

“We’re an official ticket provider for the hotels and the parties,” he said. “We deal in hotels, nightlife and entertainment.”

Corto launched Sin City VIP back in 1996 when he was a student at UNLV. He saw the visitors coming to town and was able to use his marketing and business skills to forge relationships with some of the hotels and clubs.

Corto said business has been brisk since the matchup of New England and the Los Angeles Rams was finalized last weekend and he anticipates a lot of customers from California.

“It’s a great matchup,” he said. “The thought process was a California team would be good for Vegas and the Patriots would be good because people will come out to root against them.”

Corto said Sin City VIP has at least eight different Super Bowl packages available on its website sincityvip.com. It will be the same thing come March when the NCAA Tournament tips off.

But another big event occurs in late August when fantasy football leagues hold their drafts. Corto’s company is heavily involved in staging headquarters for fantasy leagues, not just in Las Vegas, but across the country.

“We’ve had big draft parties all over,” Corto said. “In Vegas, it’s become a city-wide event. It’s perfect for sports bettors and fantasy players.”

The weather also plays a role. There are pool parties to attend and combined with the clubs, dining options and other entertainment and gambling opportunities, fantasy weekends are immensely popular.

But there are also going to be opportunities for the games themselves. Corto has worked a deal with the Raiders’ stadium currently under construction that when the team begins play in 2020, there will be ticket and hotel packages for fans looking to come to town to watch the Raiders.

“We’ve taken he approach that Las Vegas is a great sports town and it was a sports town before the stadium,” Corto said. “Now it’s only going to get bigger.”

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About the Author

Steve Carp

Steve Carp is a six-time Nevada Sportswriter of the Year. A 30-year veteran of the Las Vegas sports journalism scene, he covered the Vegas Golden Knights for the Las Vegas Review-Journal from 2015-2018.

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