Bookies Battle, NFL Conference Championship Picks: Contestants Evenly Split On Both Games is an independent sports news and information service. has partnerships with some of the top legal and licensed sportsbook companies in the US. When you claim a bonus offer or promotion through a link on this site, Gaming Today may receive referral compensation from the sportsbook company. Although the relationships we have with sportsbook companies may influence the order in which we place companies on the site, all reviews, recommendations, and opinions are wholly our own. They are the recommendations from our authors and contributors who are avid sports fans themselves.

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Rams, 49ers see even split of picks among our bookmakers (Photo by Brian Rothmuller/Icon Sportswire)

There is a dead-even split among Bookies Battle contestants on both of Sunday’s NFL conference championship games. Bengals vs. Chiefs in the AFC and 49ers vs. Rams in the NFC both see five bookmakers on either side.

Contestants laying 7 points with the Chiefs appear headed for solid closing-line value, as the spread has ticked up around the betting market: to -7 (-120) at DraftKings, -7.5 (-104) at FanDuel, and -7.5 flat at the South Point, whose policy is never to waiver from the standard -110 vig.

BetMGM’s Jeff Stoneback: ‘Won’t be surprised to see’ Vegas painted Chiefs -7.5 come Sunday

The 49ers-Rams trilogy, meanwhile, appears rooted at L.A. -3.5. That’s where the number has been pretty much all week, and it’s where the line closed in this season’s previous two meetings between these NFC West rivals.

Here’s how the Conference Championship picks of the 10 bookmakers still competing for the $1,000 play prize breaks down:

TeamNumber of picks (of 11 contestants)Contest line
Market line
(Friday afternoon)

+7.5 (-120)

-7.5 (even)

Bunched At The Top

We have a tight pack at the top of the Bookies Battle playoff pool standings, as six of our competitors share 6-4 records heading into Championship Sunday. In fact, just two games separate first place from ninth.

With just three games to go, the chances of a tie for the $1,000 prize are likely. Ties will be broken in the manner traditional for football picks pools – predicted total points for the final game of the contest, in this case, Super Bowl LVI.

Check out the full standings here.

Also check: Super Bowl look-ahead lines | Printable Super Bowl squares game

About the Author
Marcus DiNitto

Marcus DiNitto

Sr. News Editor
Marcus DiNitto is Senior News Editor for Gaming Today. He has been managing editor at national sports websites SportsBusiness Daily, Sporting News, and The Linemakers, as well as with licensed sportsbook operator USA Sports Gaming. Marcus graduated from the University of Wisconsin-Madison and earned his MBA from the University of North Carolina-Charlotte.

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