Books’ action

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One of my pet peeves in Las Vegas Sports Books is when they don’t have sound on during the day. It gets even worse when the actual live games are televised and the sports book doesn’t have the volume on for bettors and passer-bys to hear the game.

Even more irritating is when a game is in the third inning and you have to request that an event be turned on for viewing when it is a game they have on the betting board.

They pay a lot of money for the video feeds so it’s not unreasonable to expect the games to be put on without being asked. There are only so many games a day and just putting ESPN or ESPN2 on all the screens isn’t acceptable.

The sports book is supposed to be an area of the casino that creates excitement and atmosphere. It should be an added bonus to a guests’ overall experience at a particular casino, but for some reason there are still several books that don’t feel the need to give their guests that full experience.

Granted, the sports books are a small portion of the overall casino gaming win, but there is no excuse to have the logo and company name represented in a negative way by that small portion. By not having fluidity in any part of the casino, word of mouth spreads, but sports is a big part of many folks’ lives and in some cases, much more than table games or slot machines, despite it not reflecting on the green sheets.

By being inefficient in showing games that are available through the packages for which they pay thousands of dollars, they show that they don’t value that investment and have no need to capitalize on it.

I’m not going to mention any company names, but the sports books who consistently show they really don’t care about the guest experience likely don’t even know how it should be properly done.

Many of the sports books have gone through a downsizing phaseover the last 18 months that have combined and added responsibilities to those that may have never been in charge of the sound and TV’s. Whatever casino director or general manager is in charge of the decisions to go as lean as possible in staffing, they should also have the understanding that perhaps the new people that are running the book at any given time may not have been fully trained or understand what proper sports book presentation is about.

Most of the Las Vegas Sports Books with top notch sports book directors run through this drill flawlessly and have every facet covered, but just because a given book doesn’t have a large staff or a sports book manager on duty doesn’t mean they won’t have guests that are sports fans coming through their doors. Make their Vegas experience one to remember for the right reasons.

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